ICE Cable Systems Gets PRIMAL with New Entry-Level, Safety-Certified Bulk Wire Line

"For the most cost-conscious jobs, installers can confidently spec PRIMAL as the lowest-priced line of category and speaker cables on the residential market that still meet stringent UL, ETL and NEC safety standards," says ICE Cable Systems president Brian Rizzo

Los Angeles, CA - January 15, 2016 - ICE Cable Systems - the brand known for its premium yet aggressively-priced wire and cable products, will tap ISE 2016 (stand 2-E40) for the international launch of its PRIMAL bulk wire series. According to ICE president Brian Rizzo, PRIMAL is the most affordable category and speaker cable on the market today that complies with important safety regulations.


During the development of PRIMAL, ICE Cable Systems did its homework. The line consists of the most price-sensitive SKUs: Cat 5, Cat 6, and 16-gauge and 14-gauge speaker cables. All are offered in a pull-box that incorporates reinforced handles and a water resistant laminate similar to those found in the company's acclaimed Big Mouth Payout Box (BMP). To keep wire-pulls free of knots, kinks and tangles, the PRIMAL box (like BMP) utilizes REELEX® coil and payout technology.

"PRIMAL offers many of the convenience features and safety aspects of the ICE line," says Rizzo. "In compliance with UL, ETL and NEC standards, we're using flame-tested jackets and full copper wire as opposed to non-certified compounds and copper-clad aluminum (CCA) so commonly found in entry-level offerings. The benefit here (with PRIMAL) is offering product at this price-level while including REELEX technology and safety compliance."

The full line of PRIMAL is now available and shipping. The category cables are available in 1,000 feet runs and in multiple color options. The speaker cable is available in runs of 500 and 1,000 feet (depending on gauge) in white.

ICE Cable Systems has more than 50 active distributors around the world selling its products. Integrators can locate distributors in their area by calling ICE Cable at 310.444.1950 or visiting http://www.icecable.com/where-to-buy/.

About ICE Cable Systems
Founded in 2004 by president Brian Rizzo, ICE Cable Systems is a leading manufacturer of premium low-voltage wire and cable products serving the Audio Video, Alarm and Security, Commercial, Electrical Contracting and Data Center channels. The company's products are available to integrators both directly and through more than 50 distributors in North America and internationally. ICE Cable's success is driven by ingenuity and its desire to make superior products that offer more value to installers. www.icecable.com

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