Digital Signage Expo 2016 Seminar to Present “Capitalizing on Your Opportunities: Dynamic Signage for Integrators”

Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its four-part Digital Signage Seminar Program at DSE 2016 designed specifically for Professional AV/IT Systems Integrators will include an hour-long session titled, “Capitalizing on Your Opportunities: Dynamic Signage for Integrators.”

Atlanta - Digital Signage Expo (DSE), the world's largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its four-part Digital Signage Seminar Program at DSE 2016 designed specifically for Professional AV/IT Systems Integrators will include an hour-long session titled, "Capitalizing on Your Opportunities: Dynamic Signage for Integrators."


Lyle Bunn, Principal and Strategy Architect, The BUNN Company, will present an information-rich session that will describe key elements of the medium, areas of need and the best ways of monetizing your capabilities. This session will help integrators understand the medium and determine how the demand by end users can position the ADI partner for greater success, often by leveraging their existing resources and capabilities.

DSE Advisory Board members recently had the opportunity to comment on this timely topic and offered a variety of interesting insights, including the following:

"There are a few simple questions that may help integrators guide their clients. What specific business goals must the network accomplish? How will it impact your customer's customers? Is there a clear implementation plan? How will success be measured?"
Ian Dallimore, Director of Digital Innovation + Sales Strategy, Lamar Advertising

"Common mistakes clients (and network operators) make include opting for low-cost, low-quality consumer grade equipment, failure to use scalable software and underestimating ongoing network management time. This is exactly why it is so important for professional integrators to educate their clients on these and other issues during planning stages."
Scott Bell, Founder and CEO, Bell Media

To read more about why other DSE Advisory Board members feel this to be an important topic, see http://www.digitalsignageconnection.com/ask-board-mistakes-evaluations-and-upgrades

Registration for "Capitalizing on Your Opportunities: Dynamic Signage for Integrators" or any of the DSE 2016 educational conference seminars, which are sponsored by Broadsign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2016.com.

Mark your calendar now: DSE® 2016, co-located with the Digital Content Show, is scheduled for March 15-18, 2016, with access to the Exhibit Hall March 16 and 17 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. Or, for more information, visit www.DSE2016.com
You can follow DSE on Twitter at DSExpo, or for all DSE 2016 updates, use #dse2016. For year-round news and information on digital signage, visit DSE's Digital Signage Connection web portal at www.digitalsignageconnection.com.

About DSE
DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 15-18, 2016 with access to the Exhibit Hall March 16-17. DSE is the world's largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in 10 educational tracks. The 2016 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted Industry Roundtable Discussion Groups and free presentations staged in on-floor theaters.

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