Audio-Technica Debuts Five Wireless Headphones with Bluetooth® Technology, Including QuietPoint® Noise-Cancelling, SonicSport®, Solid Bass® and SonicFuel® Models

Contact: Frank Doris - Tel: (631) 645-5668 - frankdoris@frankdoris.com

STOW, OH -- Audio-Technica announced the introduction of its all-new lineup of headphones featuring Bluetooth wireless technology including the QuietPoint ATH-ANC40BT, SonicSport ATH-SPORT4, Solid Bass ATH-CKS55XBT and ATH-WS99BT, and SonicFuel ATH-S700BT headphones. With the debut of these five high-performance, currently available models Audio-Technica now offers a complete range of in-ear and over-ear rechargeable headphones with integrated control for answering/ending phone calls, and for controlling music and volume.


"Although wireless headphones are undeniably about convenience, it was equally essential that our new headphones with Bluetooth technology delivered the best-in-class sound that listeners expect from Audio-Technica," said Crystal Griffith, Audio-Technica Marketing Manager. "Our five new models offer the perfect combination of wireless listening freedom and superior audio quality."

The ATH-ANC40BT QuietPoint wireless noise-cancelling in-ear headphones (SRP: US$179.95) combine up to 90% noise-cancellation with outstanding sound quality and smartphone connectivity. The ATH-ANC40BT employs aptX® sound-improvement technology, specifically created to yield the best-possible audio performance over Bluetooth transmission, and large 13.5 mm drivers to deliver clear, high-quality wireless audio from up to two sources simultaneously. Like all Audio-Technica headphones featuring Bluetooth wireless technology, the ATH-ANC40BT remembers up to eight devices for ready pairing with the listener's favorite audio sources, and is rechargeable via its supplied USB cable.

The ATH-ANC40BT includes a mic and controller for answering calls and controlling music. Its convenient neckband design loops the cable around the back of the wearer's neck. The ATH-ANC40BT offers up to eight hours of playing time and will operate even if the battery runs out using its included 3.9-foot (1.2 m) cable. It comes with four sizes of eartips (XS/S/M/L), a protective pouch, a 3.3-foot (1.0 m) USB charging cable and an airplane adapter.

The SonicSport ATH-SPORT4 in-ear headphones with Bluetooth technology is designed to fit perfectly and stay in place even during active exercising. The ATH-SPORT4 (SRP: US$129.95) is sweatproof and washable with an IPX5 lab-certified rating. It features flexible memory cables that bend to loop over the wearer's ears for a custom fit and upgraded 10 mm drivers for clear, dynamic sound. The headphones are supplied with standard (XS/S/M/L) and ridged (S/M/L) eartips that allow some ambient noise to come through, for wearer safety when jogging or exercising outdoors. The ATH-SPORT4 comes with a carrying pouch and 3.3-foot (1.0 m) USB charging cable, and a cable if battery runs out.

Audio-Technica's Solid Bass ATH-CKS55XBT in-ear and ATH-WS99BT over-ear wireless headphones are for listeners who want impactful bass, along with smooth, accurate midrange and treble. These headphones with Bluetooth technology have built-in amplifiers and utilize an exclusive Double Air Chamber System. They are made for those who want to hear rock, hip-hop, electronica and other bass-driven music the way they were meant to be heard.

The ATH-CKS55XBT earpieces have an additional chamber that operates in conjunction with a specially shaped housing to focus the drivers' airflow and expand their bass output. In addition, the ATH-CKS55XBT eartips are designed for maximum bass response, with a moveable two-position post that lets wearers adjust the eartips for the best fit, sound isolation and low-frequency performance. The ATH-CKS55XBT (SRP: US$79.95) is supplied with XS/S/M/L eartips and a 3.3-foot (1.0 m) USB charging cable.

The Audio-Technica ATH-WS99BT (SRP: US$249.95) employs aptX technology and large 53 mm drivers for powerful bass, presence and impact without sacrificing midrange and treble response. For maximum clarity, undesired vibrations are eliminated by direct-mounting the high-rigidity aluminum housing to the driver. The memory foam earpads on the ATH-WS99BT further enhance bass response by providing an acoustic seal. The ATH-WS99BT comes with a protective pouch, a 3.3-foot (1.0 m) USB charging cable and 3.9-foot (1.2 m) cable with an inline mic and controller for usage when Bluetooth may not be allowed or when battery runs out.

The SonicFuel ATH-S700BT over-ear wireless headphones combine exceptional audio quality with Bluetooth wireless listening flexibility. The built-in amplifier provides clear, powerful full-bodied sound, and a multi-function button mounted on the earcup allows the listener to answer calls and control music. The ATH-S700BT (SRP: US$129.95) employs 40 mm drivers for impactful audio quality and its large memory foam earpads offer long-wearing listening comfort. It's supplied with a 3.3-foot (1.0 m) USB charging cable and an alternate 3.9-foot (1.2 m) cable that allows the wearer to continue to listen to audio should the battery wear down after six hours of listening.

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Celebrating over 50 years of audio excellence, Audio-Technica is a recognized leader in the development and manufacture of high-quality personal and professional audio equipment. Founded in Japan in 1962 by Hideo Matsushita, the company made its name by manufacturing state-of-the-art phonograph cartridges and tonearms. Today, Audio-Technica is a worldwide group of companies devoted to creating high-performance microphones, headphones, wireless systems, mixers, turntables, phono cartridges and other electronic products.

A reputation for quality, durability, performance and value has made Audio-Technica products the first choice for many of today's top musical artists and audio engineers, and for discerning listeners everywhere. Drawing from its audiophile heritage, Audio-Technica remains dedicated to providing music enthusiasts with great-sounding, innovative audio gear, including the award-winning QuietPoint® active noise-cancelling headphones, popular ATH-M50x monitor headphones, versatile USB microphones, and new Hi-Res Audio headphones and high-fidelity gaming headsets. Learn more at www.audio-technica.com.

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— For more information on the complete range of Audio-Technica products, contact Karen
Emerson or Crystal Griffith, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752.

— For further information regarding product availability and pricing in Europe, contact Tom Harrold (tharrold@audio-technica-europe.com) or visit our media centre at www.starscreamcommunications.com.


The Bluetooth® word mark and logos are owned by Bluetooth SIG, Inc. and any use of such marks by Audio-Technica Corporation is under license.

aptX is a registered trademark of Qualcomm Technologies, Inc.

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