Digital Signage Expo 2016 Seminar to Present “Why It Seems Customers Don’t Listen”

Why Digital Signage Installations Fail

Atlanta - Digital Signage Expo (DSE), the world's largest international tradeshow and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its four-part Digital Signage Seminar Program at DSE 2016 designed specifically for Pro AV/IT Systems Integrators will include an hour-long session entitled, "Why It Seems Customers Don't Listen and Why They Fail."


Theresa Robbins, Owner of Axcess Video Corporation will present an hour-long seminar specifically designed for professional audio-visual/IT systems integrators in which attendees will learn practical steps to employing digital signage messaging, planning, design and implementation - with an emphasis on planning - to help them achieve their project goals.

DSE Advisory Board members recently had the opportunity to comment on this timely topic and offered a variety of interesting insights, including the following sampling of responses:

"The unexpected thing we learned in our most recent digital signage project was the amount of time needed to manage the installation process in order to successfully deploy and maintain digital menu boards."
Jorge de la Parra, IT Systems Manager, Jack in the Box

"I knew there were regulations and ordinances in place for outdoor digital signage, but I was surprised at the amount of research that had to be done."
Mark Geiger, Associate Director of Marketing & Business Development, Georgia World Congress Center

"During a recent install, we unexpectedly learned that a relatively important component of our digital signage product, a specially sized digital display, might not be available in the quantities needed."
David Saleme, Manager of Business Development, Columbia Regional Airport Authority

To read more about why other DSE Advisory Board members feel this to be an important topic, http://www.digitalsignageconnection.com/ask-board-learning-digital-signage

Registration for "Why It Seems Customers Don't Listen and Why They Fail" or any of the DSE 2016 educational conference seminars, which are sponsored by Broadsign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2016.com.

Mark your calendar now: DSE 2016, co-located with the Digital Content Show, is scheduled for March 15-18, 2016, with access to the Exhibit Hall March 16 and 17 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. Or, for more information, visit www.DSE2016.com
You can follow DSE on Twitter at DSExpo, or for all DSE 2016 updates, use #dse2016. For year-round news and information on digital signage, visit DSE's Digital Signage Connection web portal at www.digitalsignageconnection.com.

About DSE
DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 15-18, 2016 with access to the Exhibit Hall March 16-17. DSE is the world's largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in 10 educational tracks. The 2016 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted Industry Roundtable Discussion Groups and free presentations staged in on-floor theaters.

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