Screenvision adds additional impact to on-screen advertising with Christie’s superior “From the Street to the Screens” lobby video solutions
SHOWEAST, Hollywood, FL - (October 14, 2015) - Following on the announcement of their strategic alliance at CinemaCon 2015 in April, Christie, a global visual technologies company and Screenvision, a national cinema advertising leader, continue to work together to add enhanced lobby video monitors to Screenvision's on-screen advertising solutions.
Christie Experiential Networks (CEN) debuted its latest digital signage installation in the lobby of Michigan-based Emagine Entertainment's recently opened Emagine Palladium theater in Birmingham, Michigan. The installation enhances an environment and advertising solution where on-screen advertising via the Screenvision broadcast delivery system and Christie Experiential Networks (CEN) combine to provide an interactive, informative and entertaining guest experience, from the time moviegoers walk through the doors to when the closing credits roll.
"Christie brings to Screenvision the ability to expand our overall advertising solution, by arming us with the means to deliver a whole new experience for advertisers to connect with moviegoers in the lobby, with more exciting, experiential ‘wow factor' capabilities, as soon as guests step into our exhibition partner's venues," said Darryl Schaffer, EVP, Operations & Exhibitor Relations, Screenvision.
"Christie's digital out-of-home (DOOH) network, delivering brilliant, crisp images and interactive technologies provide an excellent complement fashion for Screenvision to add even more impact to the highest impact medium by enhancing Screenvision's effective and entertaining ads on the big screen, resulting in an overall experience that advertisers are also pleased to be associated with," added Schaffer.
Kevin Romano, senior director, Christie Global Media Networks, noted that the Screenvision - Christie alliance has entered a new stage, building on mutually-enhancing technological and revenue-sharing agreements, to include logistics and creative development between the two companies.
"We are creating exciting destinations where consumers can respond to and interact with brands, exhibitor and studio promotions in the theater lobbies prior to and after experiencing the immersive, pre-show programming in the theater auditorium," said Romano.
Christie Experiential Networks solutions "From the Street to the Screens" range from complex, interactive, user-driven video walls, to projection mapping and multi-sided immersive environments. They create exciting destinations where consumers can respond to and interact with brands in the theater lobbies prior to experiencing Screenvision's immersive Front and Center pre-show in the theater auditorium.
Using Christie Experiential Networks, companies can deliver timely content and ad management from a remote or central location, allowing for consistent and timely experiences in as many locations as desired.