Parks Associates: 10% of U.S. Broadband Households are “Cord Cutters”

Research Director presents new OTT and "Cord Cutter" research at Future of Television event, October 9

Dallas, Texas, October 8, 2015 - Parks Associates research finds 10% of U.S. broadband households are "cord cutters," with one-fourth of them having canceled their pay-TV service in the past 12 months and instead using online video sources. In addition, 7% of U.S. broadband households are recent "cord shavers," those who have downgraded their pay-TV service within the past 12 months and use online video sources. "Cord nevers," consumers who have never subscribed to a pay-TV service but do use online video sources, represent 3% of broadband households.


"Although pay-TV adoption rates have held fairly steady over the past four years, the video industry is highly sensitive to these groups of consumers," said Brett Sappington, Director of Research, Parks Associates. "Cord cutters, shavers, and nevers represent both the risk and opportunity facing the industry today. As viewing evolves, companies want to be sure that they are in a position to react to trends and adequately capture revenues. The massive influx of new OTT video services in 2015 is one example of video market players making moves to prepare for the new future of video entertainment."

Sappington is a key speaker at Future of Television during the New York Media Festival in New York City. He will be addressing how key TV studio players are adapting their distribution and product strategies to keep their legacy businesses whole while exploiting new opportunities in the current OTT content space. The panel, "OTT Delivery: plus ça change, plus c'est la même chose," will be held on Friday, October 9, at 4:00 P.M. and includes speakers from PlutoTV, NBCUniversal, Pelmorex Media, PBS, and iTV Doctor.

What: Brett Sappington, Director of Research, Parks Associates, at Future of Television
Date: October 9, 2015
Time: 4:00-4:30 PM
Where: The Museum of Jewish Heritage
36 Battery Place
New York, NY 10280
Twitter: @ParksAssociates, @BrettsView

As a director of research at Parks Associates, Brett Sappington leads Parks Associates services research team, including access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services. Brett is an expert in worldwide television and broadband services. His personal research focuses on the activities and trends among operators and the market forces affecting their businesses. Brett is a regular speaker and moderator at international industry events.

Media interviews with Brett Sappington are available. To request a meeting or specific research data, contact Holly Sprague at hsprague@gmail.com or 720-987-6614.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
http://www.parksassociates.com

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Prcis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.