Parks Associates President moderates two IoT and smart home panels at Smart Home Summit in London, September 29-30
Dallas, Texas, September 28, 2015 - Parks Associates research finds that 2.5 million Western European households will have a smart home controller by 2019. Stuart Sikes, President, Parks Associates, will discuss the growth of the smart home and its implications at Smart Home Summit, 29-30 September in London.
"Smart home systems will need the flexibility to deliver multiple value propositions within the household," Sikes said. "Interoperability is necessary to achieve recurring revenue models as it enables devices to deliver a broad array of value-added services and features."
Sikes will moderate "Determining the Optimum Networking Solution for the Smart Home" on Tuesday, 29 September, 16:15, and "Which Device to Use as Smart Home Control?" on Wednesday, 30 September 16:55.
"The key challenges in the smart home include low consumer awareness and lack of a concise value proposition," Sikes said. "The industry will overcome low awareness over time, thanks to the entry of high-profile players in the consumer IoT ecosystem, but to create value on a mass-market scale, smart home solutions must be able to integrate multiple features."
What: Stuart Sikes, President, Parks Associates, at the Smart Home Summit
Date: 29-30 September
Where: 1 Westferry Circus
London, E14 4HD
Twitter: @ParksAssociates, @stuartsikes
Mr. Sikes assist clients by analyzing trends in consumer technologies and identifying evolving business models. The Parks Associates team serves the world's leading semiconductor, software, consumer electronics, telecom equipment, and entertainment companies, providing them with industry analysis, consumer research, and go-to-market recommendations.
Contact Holly Sprague at firstname.lastname@example.org or 720-987-6614 with research or interview requests.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.