The BIRTV awards program, sponsored by the BIRTV committee and the Advanced Television Engineering Magazine, is among the most prestigious awards to be given out in the digital cinema industry.
BIRTV/BEIJING - (August 31, 2015) - Christie, the industry-preferred brand in the digital cinema projection market, is proud to announce that it is the recipient of the prestigious BIRTV Award for the Christie 6-Primary (6P) laser projection system at the 2015 Beijing International Radio, TV & Film Equipment Exhibition (BIRTV).
The BIRTV awards program, sponsored by the BIRTV committee and the Advanced Television Engineering Magazine, is among the most prestigious awards to be given out in the digital cinema industry. Winners are selected by a panel of industry experts according to rigorous and objective standards. The judging panel praised Christie's laser projection technology as a groundbreaking achievement that results in a superior 3D cinema experience for all movie-goers.
Anchored by the Christie Freedom laser illumination system, the Christie CP42LH 6P laser projector can produce brightness levels up to 60,000 lumens and a color gamut that exceeds the DCI P3 color and replicates the Rec. 2020 space, making it the most advanced RGB laser cinema projection system on the market. Utilizing a scalable laser light source with a choice of projection heads and a fiber cable that connects the laser light source with the projection head, the complete laser projection system is engineered to produce high brightness levels and exceptional color utilizing a high bit depth 4K resolution imaging engine. This results in vastly improved 3D light levels, image uniformity, viewing comfort, and an enhanced sense of immersion.
Christie China senior sales manager (Entertainment Solutions) Shuai Zhen with the award trophy and certificate
Shuai Zhen, senior sales manager (Entertainment Solutions), Christie China, was presented with the BIRTV Award during the awards presentation ceremony held at the Conference Hall of Beijing International Hotel on August 25. The event was attended by more than 300 representatives from China's radio, television and film industries.
"It gives us great pleasure to receive this esteemed award. Our 6P laser architecture is a real breakthrough for the industry, and is an excellent choice for premium theatres seeking to stand out from the crowd and to create a truly great theater experience for their audience," said Jason Pei, director of sales, Christie China.
Commenting on the win, Lin Yu, vice president, Christie Asia Pacific, said, "We're very proud and honored to receive the BIRTV Award, and I would like to thank the judging panel for their recognition of the capabilities of our Christie 6P laser projection technology. This is a clear testimony of the high quality and performance of our advanced visual technologies, which redefines what the world's best shared experiences are capable of."
Christie's 6P laser projection system has been installed in numerous premium large format theaters worldwide. In China, a 6P laser projector has been fitted in Hall 1 of the prestigious Shanghai Film Art Center where audiences are able to get the best 3D movie-viewing experience on the 23-meter Oriental Mega Screen.
And in 2014 Dolby worked with Christie to design new proprietary HDR technology with enhanced color that would leverage customized, high-frame-rate (HFR) capable Christie 4K laser projection heads, to deliver a highly customized and unique light path. Combined with Christie's 6P modular laser light sources, this technology delivers high-contrast images and ultra-brightness, which define the visual excellence of Dolby Cinema - a branded premium cinema offering that combines spectacular image and sound technologies with inspired design to make every visit a completely captivating cinematic event.
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world's most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.