Genelec Partners up with PRASE Italy

PRASE has been operating for more than 20 years as an AV distributor, earning an excellent reputation with its high service standards.

Genelec has appointed PRASE as its Italian distributor for AV-Install and home audio products. The firm is widely regarded as one of the most skilled, forward-thinking distributors in Italy, having worked in the industry for more than 20 years. MidiWare will continue to distribute Genelec's professional line of products.


Located in Noventa di Piave near to Venice, PRASE has been operating for more than 20 years as an AV distributor, earning an excellent reputation with its high service standards. The firm constantly updates the professional training of its technical staff, allowing them to transfer their knowledge to the market, ensuring added value for its customers.

Delighted by the news, Jarmo Masko, International Sales Manager for Genelec said: "This company is full of energy, with an enthusiastic team lead by the Prase brothers, Alberto and Ennio. They have highly skilled personnel as well as their own R&D in order to match the future needs of skills to maintain various applications and systems, from railway stations to home theatres. We believe they have the dedication and enthusiasm required to succeed in this important role, and we are looking forward to developing a strong working relationship with them.

"The PRASE team is also a perfect complement to MidiWare, helping to increase our brand presence in Italy. We are confident that they will both be able to continue to develop our emerging profile in the Italian market."

Genelec products available with PRASE include the Genelec 4000 series of active loudspeakers designed for installs, and the Genelec G Series of speakers, designed for home use.

Ennio Prase, CEO of PRASE said: "Genelec has been a target product of ours for long time, and fits in perfectly with our line of products. We are excited to be working with such a strong brand, with a history of producing consistently high quality products, and we are proud that Genelec has recognised our expertise in the Italian distribution market."

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