KanexPro Chooses Marketing Matters Agency of Record

Marketing Matters, a strategic integrated public relations, marketing and advertising agency has been named the agency of record for KanexPro, an industry-leading provider of connectivity solutions to the IT and A/V markets

St. Petersburg, Fla., -- July 29, 2015 -- Marketing Matters, a strategic integrated public relations, marketing and advertising agency specializing in consumer electronics, custom installation, technology, start-ups and high-end home goods, has been named the agency of record for KanexPro, an industry-leading provider of connectivity solutions to the IT and A/V markets.


Marketing Matters will coordinate and implement a strategic mix of marketing communications, including public relations, social media activation and advertising alongside KanexPro's internal team. KanexPro has recently announced respected AV Pro, Matt Bute as VP Sales & Marketing and introduced the world's slimmest, lightest, most reliable, and economical line of 4K compliant connectivity products in the pro AV marketplace along with the 4K Ultra HDBaseT Matrix Series, a line of video solutions with reliable HD video signal supporting 4K resolutions. Marketing Matters and KanexPro have partnered at a crucial time with the objective of promoting B2B audiences, including retailers, IT professionals, and AV integrators along with end-users.

"KanexPro has a long history of providing state-of-the art connectivity solutions to the A/V industry in education, business, government, entertainment, healthcare and other markets. We look forward to working with their team to launch this exciting new family of technologies," said Coleen Sterns Leith, president of Marketing Matters. "We plan on using a vast array of different public relations and marketing strategies—including media relations and social media—to showcase KanexPro's truly unique products and solutions."

"Marketing Matters has one of the most talented teams of public relations and marketing professionals with experience in the AV industry," said Matt Bute, vice president of sales and marketing at KanexPro. "With the agency's expertise, guidance and understanding of our products and audiences, we will continue to broaden the exposure of our brand. We are confident that Marketing Matters is the perfect choice to provide KanexPro with the guidance to achieve our goals."
Based in Brea, Calif., KanexPro is an industry-leading provider of connectivity solutions to the IT and A/V markets. KanexPro provides integrators access to top A/V connectivity products that empower the ability to broadcast, extend, split, or multiply HD signal transmissions simply and cost-effectively in any installation environment anywhere in the world.
For more information on Marketing Matters and KanexPro, please visit www.MarketingMatters.net and www.KanexPro.com, respectively.

About Marketing Matters
Founded in 1997, Marketing Matters is a full-service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. Among Marketing Matters' specialized services are: public relations, advertising, programs and product launches, and the design of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated, glossy, custom-published consumer magazine. Marketing Matters also provides full trade show and event management, Web site design and development, corporate identity development and other services that ensure successful branding and realization of marketing objectives. For more information about Marketing Matters and its services, visit www.marketingmatters.net

About KanexPro
KanexPro is an industry-leading provider of connectivity solutions to the IT and A/V markets. KanexPro provides integrators access to top A/V connectivity products that empower the ability to broadcast, extend, split, or multiply HD signal transmissions simply and cost-effectively in any installation environment anywhere in the world. We have a long history of providing state-of-the art connectivity solutions to the A/V industry in education, business, government, entertainment, healthcare and other markets. Our broad line of A/V connectivity products includes HDMI matrix and VGA matrix switchers, HDMI and DVI extender solutions, HDMI splitters and amplifier solutions. Our mission is always to create top-tier technology reliably and affordably.

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