Parks Associates Report Smart Home Platforms for Health Addresses Connected Health and IoT Opportunities for the Smart Home

Research firm notes investments in connected health likely to increase following Supreme Court decision

Dallas, Tex., July 1, 2015 - Parks Associates today announced a digital health industry report examining the potential of smart home platforms to support home-based connected health applications and services. Smart Home Platforms for Health notes, in a survey of smart home use cases, over 40% of U.S. broadband households are interested in the ability to receive medical alerts via a smartphone or other connected platform.


"About 10% of U.S. broadband households have some type of smart home product, service, or both, and by 2019 the number of U.S. homes with a smart home controller will exceed 26 million," said Harry Wang, Director, Mobile and Health Products Research, Parks Associates. "The smart home industry is looking for new growth opportunities, and the Supreme Court's decision in King v. Burwell has provided stability to the healthcare industry, making it an attractive market for smart home players. The smart home could enable new value propositions in home-based health and wellness solutions and independent living products and services."

Parks Associates, a leader in connected health research and analysis, will host the second-annual Connected Health Summit: Engaging Consumers in San Diego, September 9-10, with keynotes from AT&T, Humana, and Kaiser Permanente. The conference takes a broad vision of successful technology and business strategies that maximize investment returns, increase consumer satisfaction, and drive adoption of digital health solutions.

Wang notes that the Supreme Court ruling, which upholds federal subsidies for healthcare exchanges, ensured continued implementation of the Affordable Care Act (ACA) and lifts a potential barrier to investment in connected health technologies by insurers and healthcare providers.

"The home care market is a logical extension for connected home platforms, and many such platforms are adding or will add home health, wellness, and aging-in-place solutions. MobileHelp's mPERS solution, Lively's smart watch for independent living, and Jawbone's fitness tracker are early examples," Wang said. "However, connected health applications introduce a bevy of unique challenges in integration and business models, so industry players need to screen market opportunities carefully through technology assessment and business risk analysis."

Report topics include:
• Segmentation of the smart home platform market by platform openness and installation type
• Business challenges of supporting integration of connected health apps on smart home platforms
• Market overview of available connected health applications and why they are appealing to consumers
• Five-year U.S. forecast of connected health opportunities for smart home platforms

For more information on the research report and the Connected Health Summit, visit www.parksassociates.com. To schedule an interview with Harry Wang or to request specific digital health data, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, and Smart Energy Summit: Engaging the Consumer. http://www.parksassociates.com

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