CIE-Group Backs New Online AV Training channel

HowToAV.tv is a brand new free online resource aimed at extending education and knowledge in AV technology and integration to the widest possible audience.

HowToAV.tv is a brand new free online resource aimed at extending education and knowledge in AV technology and integration to the widest possible audience. A completely free to use channel, HowToAV.tv features short, informative and unbiased videos which offer users instant access to solutions to common technical issues, installation advice, and technology tutorials - all in a user-friendly, vibrant style that is completely free from sales-based product demonstrations and brand promotion.


"Over recent years, at CIE-Group we have seen a huge increase in appetite for training and knowledge in the audio visual market," says Chris Edwards, Marketing Director at CIE-Group. "We have experienced this in reaction to the free AV training academies we have run across the country. In order to extend this resource to as many professionals and end users as possible, we have enthusiastically backed the launch of this free, non-biased and, most significantly, non-sales based training via a library of online videocasts. Content is aimed at professional AV integrators, home entertainment system end users, plus every level of experience and knowledge in between. A key point to highlight is that the information remains absolutely neutral and impartial - we won't be selling products and we won't be promoting brands. It's simply about answering all those technology questions when and where you need the answers, for example, on-site and available on your smart phone or mobile device."

The HowToAV.tv channel allows users to browse a wide range of video content with some of the first subjects including the latest installation advice on HDBaseT and AV signal distribution, integrating Audio-over-IP with analogue systems, and the lowdown on the new USB version 3.1 and Type C connectors hitting the market right now. For the non-professional audience, the channel will address simple questions such as understanding HDCP errors, AV signal conversion and HDMI fault-finding. Other examples of some of the first video casts will include understanding the differences between Power-over-Ethernet and Power-over-Cable, wireless inductive charging, EDID, CEC and near-field communication, as well as tutorials for audio technologies such as 100v line, public address and sound masking.

The HowToAV.tv channel launches in July with the first fifty pieces of free educational content, with plans to add in in the region of another 100 pieces of AV knowledge content before the end of the year. Chris Edwards is keen to point out that content won't just come from CIE-Group's own team: "We'll be inviting experts from a wide range of AV and technology sectors to advise and present even more subjects and reporting from some of the best industry training seminars. And most importantly, we'll be inviting our viewers to tell us what they need to know and then providing answers in future videocasts."

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