Digital cinema extends beyond the silver screen. Today's multiplex theaters create immersive environments using digital signage to engage movie-goers as soon as they enter - and increase revenues.
New York, June 11, 2015 - YCD Multimedia, the leading global provider of advanced digital signage software solutions, announces its participation with Coca-Cola in bring to life the Coca-Cola lounge for a second year at CineEurope 2015 in Barcelona, Spain, June 23-25 2015.
Working again with partner Littlebit Technology, as well as NEC Displays Solutions and Intel, YCD's C-nario Digital Signage Suite will once again be used to bring the Coca-Cola lounge's rich content to life by creating an immersive experience for all who enter.
As the main sponsor for this year's CineEurope show, Coca-Cola once again wanted to impress audiences by showcasing a new theme for the lounge. A focus for cinema owners on the value digital signage adds not only to the overall guest experience, but also to revenues will be present in each area.
"Creating an immersive environment for guests to be wowed is only part of the solution we provide. Cinema owners and operators want to use digital signage to drive increased revenue in the concessions area or encourage movie goers to join a loyalty program for example", said Lou Carulli Marketing Manager for YCD Multimedia. "Owners want and need to correlate the impact a solution has to their business" he added.
Box office ticketing, concessions, future film promotions, wayfinding and interactive solutions will all be showcased within the lounge to provide a true to life movie going experience. On the backend, content will be presented in each area and can be linked together to integrate with ERP/POS systems for added operational and business benefit.
For more information on CineEurope, visit www.filmexpos.com/cineeurope
For more information on cinema digital signage solutions, visit www.cinesuccess.com
About YCD Multimedia
YCD Multimedia is a leading global provider of advanced digital signage software solutions, serving the retail, telecom, banking, gaming, entertainment, hospitality, educational, transportation and corporate markets. Founded in 1999 (and having acquired C-nario, a leading digital signage company, in 2011), YCD provides businesses and organizations with a fully-scalable platform to attract and engage customers, while communicating their brand. YCD's software offers unmatched capabilities in driving digital signage networks including high-impact video and mosaic walls in a native, pixel-perfect resolution. To date, the company has partnered with industry leading customers, including Fortune 500 corporations and some of the world's most recognized brands. YCD operates worldwide with offices in the United States, the United Kingdom and Israel, as well as an international network of partners serving clients around the globe. For more information, visit www.ycdmultimedia.com
About Littlebit Technology AG
Independent Swiss Company, Littlebit Technology AG, is a leading wholesaler of PC components and peripherals from numerous big-name manufacturers. The company's head office is located in Hünenberg (CH). With its subsidiaries in Altenstadt (D) and Vienna (A) the wholesaler has operations throughout the German speaking countries. The company produces its own range of computers under the axxiv brand. Based on the axxiv systems, Littlebit Technology also develops customised solutions for diverse vertical fields of application. For more information visit www.littlebit.ch
Littlebit Technology AG
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