Neets enters the US market

Neets has focused on developing reliable, user friendly and effective room control systems for the AV-integrators around the world.

We are happy to announce that Neets is entering the US market in cooperation with its new distributor Starin Marketing. Starin is committed to creating the foundation to make Neets Control Systems the natural choice for classroom and meeting room control by integrators.

With over 100.000 control systems deployed, Neets has focused on developing reliable, user friendly and effective room control systems for the AV-integrators around the world. Configuration of the control systems is straightforward without code complexity with Neets Project Designer software.

Starin and Neets recognize the essential trifecta in a successful integrator partnership. Reliable product, dedicated support and profitable programs. Versatility to meet the end-users individual needs is also what sets Neets apart. Neets US keypad control systems will fit into standard US back-boxes.

For over a decade, Neets has specialized in effective solutions for monitoring and controlling AV-equipment. One button on a Neets controller can be used for multiple functions cutting back on user confusion. Automation processes can begin from the moment you turn on the system. Neets is the ideal solution for multiple uses from classrooms to conference rooms.

"Starin is a good match for us, since they have the necessary experience and network for integrating Neets into the US market. Furthermore, they have the right setup for their dealers regarding sales and a dedicated support team. Starin upholds the same values and ideals as Neets, which makes us very confident in this new cooperation." says Tue S. Andersen, founder and CEO of Neets A/S.

Michael J. Christensen, Co-Owner and CSO of Neets A/S shared "Being present in more than 35 countries all over the world makes the expansion to the US market a natural expansion of our business and with Starin we look forward to a long term partnership on the US market."

Read more about Neets on
Read more about Starin on

About Neets A/S:
Neets is a privately held Danish company based in Horsens. For more than a decade, Neets has pursued a course of customer-driven development and innovation.

Neets is now Scandinavia's leading supplier of AV control systems, and is known throughout Europe as a forward-looking company with fresh ideas and solid customer support. 

Despite our continuing success, we remain focused on a clear goal within a defined market. We concentrate our resources on creating smarter solutions for classrooms, board rooms and conferencing facilities. Read more about Neets Control Systems on

About Starin:
Founded in 1988, Starin has grown from a small Midwest based organization to North American coverage.  Jim Starin, founder, built the business by empowering the team from management to all associates through principle-centered responsibility.  The company is now majority owned by its employees, creating a culture of accountability and engagement. Starin manages for EBITDA and shareholder value growth.

Susan Kelley was the company's first employee and remains with the company.  There are numerous veterans, which speaks to how the staff and their development is valued.    Principled-centered leadership is a living practice, not only among the management, but with all associates. Leadership is an activity, not a role.

Fundamentally a Business Development firm, Starin performs Market Development, Channel Management and Demand Generation functions for the associated brands. This is accomplished most effectively via a high degree of Brand Synergy. Starin also work with focus for Opportunity and Profit center development for its resellers, integrators and other outlets for professional and commercial audio/video.  Starin maintains 1000,000 SF or warehousing to accommodate available inventory and quick delivery. Read more about Starin on

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