Parks Associates: Multichannel networks (MCNs) are key to reaching younger online video viewers

North America will have 200 million online video viewers by 2016

Dallas, Texas, May 5, 2015 - Multichannel networks (MCNs) are part of a new strategy among traditional content companies and studios to reach Millennial video viewers, according to the new report from Parks Associates Webisodes to Multichannel Networks: Future Content Opportunities. The research firm reports there will be over 200 million online video viewers in North America by 2016, with consumers 18-24 leading the way. This Millennial age group watches 5.5 hours of Internet video per week on a smartphone and six hours per week on a tablet, often favoring short-form YouTube content like PewDiePie and Jenna Marbles.


"Millennials, who watch the most Internet video content, have been a difficult demographic for content providers and distributors to reach," said Glenn Hower, Research Analyst, Parks Associates. "As audiences for Internet video personalities grow, content companies have taken note of the potential to leverage these viewers and monetize Internet video by aggregating creator channels into multichannel networks."

In the past year, traditional content companies like AMC Networks, Hearst Corporation, The Walt Disney Company, and Warner Bros. have invested over $640 million in MCNs, which are entities that aggregate multiple online video channels and provide assistance in funding, promotion, partner management, digital rights management, monetization, and audience development. New services like Vessel provide access to digital content from NBA, Discovery Communications, and Universal Sports as well as independent creators like GloZell, Veritasium, and Weezy Waiter.

"Internet video is in the midst of significant changes," Hower said. "Online content creators, once representing a collection of popular but disparate viral videos, have emerged to establish audiences that contribute recurring viewership, much like traditional television and video."

Hower will address the Internet video market during several sessions at CONNECTIONS™: The Premier Connected Home Conference, May 19-21, in San Francisco. Executives from Gracenote, Ooyala, and Piksel will join him in the session "Multichannel Networks and Emerging Content Alternatives" to discuss MCN partnerships and the impact of the online video ecosystem on the traditional television and film industries.

More information about the report can be found at www.parksassociates.com. For more information about CONNECTIONS™, visit www.connectionsus.com and follow the conference on Twitter at @CONNECTIONS_US. To schedule a meeting with an analyst or speaker, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, and Smart Energy Summit: Engaging the Consumer. http://www.parksassociates.com

Featured Product

Octava -4K UHD Video Over LAN Matrix Switch. Video Wall Processor

Octava -4K UHD Video Over LAN Matrix Switch. Video Wall Processor

The Octava PRO DSX is a simple to use, powerful video distribution solution designed to deliver HD video including 4k UHD from multiple sources to multiple displays. The PRO DSX also functions as a Video Wall processor to create n x m video walls. The PRO DSX delivers HD video over standard CATx LAN cables allowing for simple integration in virtually any infrastructure. The PRO DSX was specifically designed for ease of use for residential installations and engineered for scalability to accommodate large video distribution systems such as education, corporate , and hospitality applications. Easy to configure and customize for your video system - Build virtually any size video matrix switch system. The Pro DSX is a scalable platform enabling easy system growth. Simply add PRO DSX TX for each video sources required and a PRO DSX-RX per display. Video Wall Support- The PRO DSX features a built-in video wall processor that enables you to create custom video walls.