Control4 Corporation Demonstrates What Life Is Like in a Smart Home to Thousands of Participants During Online Livestream Event
Control4 educates consumers on the benefits of life in a modern Smart Home on April 22nd, 2015.
Salt Lake City, UT April 23, 2015
Control4 Corporation (NASDAQ: CTRL), a leading global provider of smart home solutions, hosted an online livestream event yesterday that drew thousands of engaged consumers to learn about the benefits of living in a Smart Home. The online event was the first of its kind to educate consumers about how Control4 smart home solutions can enhance their lives by providing greater security, energy efficiency and peace of mind.
Over nine thousand people pre-registered for the online Smarter Living Experience event, over 50% of which were new to the idea of a smart home, and the remainder were already familiar with Control4 solutions. The event also served as a platform for over 50 independent Control4 dealers to host their own micro-events in their showrooms to view the livestream, and to discuss what it means to have a smart home with existing and prospect consumers. Additionally, key retail partners MagnoliaAV/Best Buy, Chicago-based Abt, and Denver-based ListenUp hosted the event live on their own websites reaching additional audiences interested in smart home technology.
When asked about the event during an interview with HomeTech.FM, Brad Hintze, Control4 Director of Product Marketing explained: "After the success of our online event that launched the new OS 2.7 products to Control4 dealers, we wanted to follow up by telling a smart home story in a format that would be engaging and valuable for consumers as well." After the Smarter Living Experience event concluded, Hintze added, "The turnout we saw verified that the consumer demand for smart home solutions is extremely large, including people from outside our immediate dealer network."
The Smarter Living Experience event is archived at ctrl4.co/livesmart, along with questions and answers that were posed by the audience during the live broadcast. Go to http://www.Control4.com to learn more about smart home solutions from Control4.
Control4 [NASDAQ: CTRL] is a leading provider of automation systems for homes and businesses, offering personalized control of lighting, music, video, temperature, security, communications and similar functionalities into a unified home automation solution that enhances the daily lives of its customers. Control4 unlocks the potential of connected devices, making entertainment systems easier to use, homes more comfortable and energy efficient, and families more secure. More than 75% of Control4's consumers have integrated two or more functionalities with Control4's solution, which is available through more than 3,250 custom integrators, retail outlets, and distributors in over 90 countries. By delivering insightfully simple control solutions that enhance the lives of individuals and families, Control4 is the automation platform of choice for consumers, major consumer electronics companies, hotels, and businesses around the world.