HTSA and Nationwide Marketing Group Form First-Ever Game Changing CE Strategic Alliance for the Future

In a world where everything is becoming connected, leading CE buying groups partner to deliver a true smart home experience for today's technology consumer.

Nashville, TN - HTSA 2015 Spring Conference - April 22, 2015 at 9:00am EST -


Together the Home Technology Specialists of America (HTSA) and Nationwide Marketing Group (NMG) announced today the formation of a strategic alliance, effective immediately. The alliance allows both independent organizations to maximize and leverage their individual strengths, while working cooperatively to increase member benefits, bolster vendor relationships and amplify synergies in marketing, demand generation and other services. In an unprecedented move, this alliance not only presents new business opportunities for the members and vendors, but also forms the CE industry's single largest buying and marketing collaboration, specifically dedicated to home technology specialty retailers and system integrators.

Part of this strategic alliance and new direction is the restructuring of NMG's Specialty Electronics Nationwide (SEN) group into the new Home Technology Specialists of Nationwide (HTSN), with membership consisting of specialty AV retailers and system integrators. In conjunction with the announcement of the new partnership, the group has also revealed the HTSN logo, a symbolization of the strategic alliance and the opportunity it presents to drive the connected home business.

"HTSA has always been a thought leader and trailblazer when it comes to taking progressive actions that enable our membership to grow and flourish," said Bob Hana, HTSA Managing Director. "Our agility has allowed HTSA specialty retailers and integrators to adapt quicker than others to market dynamics, which includes today's connected home movement. We see immense opportunity here to offer a more complete, connected home solution spanning everything from home entertainment, security and control to comfort, convenience and connected appliances. Together with Nationwide Marketing Group, we are uniquely aligned to address the evolving needs of the CE industry and a new class of tech-hungry consumers."

Tom Hickman, Senior VP Electronics at Nationwide said, "It's rare to find such a unique opportunity in which members from both organizations are able to leverage the strengths of the other in order to capture the most available share in this space. These complimenting benefits showcase just how powerful this alliance will be for our retailers."

Along with bringing heightened focus and energy to the home technology space, this innovative alliance also empowers both organizations with added benefits and resources. For HTSN, the alliance helps to extend relationships with like-minded business owners who are marketing connected solutions, while also granting the HTSA membership access to best in class marketing tools and services,including NMG's exclusive HD electronic signage system for digital content and HD Commercials, customized marketing materials, and a dedicated web service team to generate a bigger digital footprint for thesemembers. Professional-grade resources will pave the way for enhanced service and support, expertly tailored for the connected world, ranging from mobile-friendly training apps to live-streaming support technology.

"With 69% of consumers expected to own a connected home device by 2019, who better to manage today's connected home and connected appliances than a professional, knowledgeable home technology specialist?" added Hana. "HTSA and HTSN will now represent the future of smart home product delivery, support and service. This alliance is a forward-thinking plan of action proving that we don't rest on our laurels."

About Home Technology Specialists of America
Home Technology Specialists of America (HTSA) is a national association of specialty retailers and custom integrators, who design, specify and install premier residential and commercial electronic systems. Ranging from home automation and media rooms to lighting control systems and multi-room audio, today's digital living environments demand a specialist who helps connect the products in the home, at work or on the go, simply and correctly, while maximizing their performance. Join the conversation on Twitter or becoming a fan on Facebook. To learn more about The Home Technology Specialists of America and member benefits, please visit www.htsa.com.

About Nationwide Marketing Group
Nationwide Marketing Group works beside thousands of appliance, furniture, electronics, specialty electronics, custom installation and rent to own dealers helping them grow their businesses and their bottom lines. With over 3,800 members operating more than 11,000 storefronts and $15 billion in combined annual sales, Nationwide is North America's largest buying and marketing organization. Industry veterans, heading Nationwide's seven regional divisions, work to provide independent dealers with personalized service and local programming in every market they serve. More information is available at www.nationwidegroup.org.

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