Christie and Big Video put on spectacular projection mapping display in Colombia

Christie and Big Video put on spectacular projection mapping display in Colombia

To tie in with the premiere of "Transformers: Age of Extinction" in Colombia, the rental-staging company Big Video delivered a spectacular projection mapping display on the façade of the Calima shopping mall in Bogotá, bringing a 65 by 20 meter area to life using eight Christie 3DLP projectors.

With a brief to promote the premiere of the fourth installment of the "Transformers" film series, the digital content development company LPX Digital was looking to create a big impact. And the best way to do it was projection mapping onto Colombia's second biggest shopping mall, which pulls in thousands of people every day.

To turn its idea into a reality it called on the services of Big Video, Colombia's leading name in high-profile projection mapping. And, right from the word go, Big Video knew that only Christie projectors would guarantee the power, brightness and resolution required for the job.

Big Video got down to work immediately and designed a matrix of six Christie Roadster S+20K (3DLP technology, 20,000 lumens, SXGA+ resolution) and two Christie Roadster S+10K-M (3DLP, 11,500 lumens, SXGA+) projectors. Two S+20Ks were used to cover each side of the façade with the main part divided vertically into two areas, each one covered by one S+20K and one S+10K-M.

The projectors were installed eight meters high on scaffold structures with a throw distance of approximately 26 meters. The video, lights and sound were synchronized using a Watchout multimedia processor, which also managed the geometric correction and edge blending. The total number of pixels in the projection was 4720 by 2160.

The video screened on the façade lasted seven minutes and contained fragments of the movie and promotional contents from the sponsors (General Motors, Hasbro, Oreo, Paramount and the Calima shopping mall). The projection mapping display played four times each night over three days, drawing an average of 350 spectators per show.

"We have been working with Christie for the last five years because it is one of the world's best and most reliable brands," explained Joaquín Gutiérrez, CEO of Big Video. "And, in this particular case, the equipment, as always, ensured faultless performance and gave us the sense of security we were looking for. The feedback we got from the client was overwhelmingly positive and the audience was completely wowed by the mapping."

Looking at the main challenges involved in organizing the event, Joaquín Gutiérrez, CEO, Big Video, highlighted the tight schedule for setting up the equipment (one day) and the weather conditions, given that the show was open air. "But the projectors are so easy to handle and they perform so well even in tough weather conditions the mapping was a resounding success," Gutiérrez concluded.

Jaime López, CEO at LPX Digital, pointed out: "Launching the movie ‘Transformers: Age of Extinction' was the end result of five months of hard work and it proved to be a really interesting experience because the message was conveyed in a mapping, which had never been used before in Colombia for promoting a movie. On a façade spanning 65 meters, it was absolutely crucial to get the image right for these ‘Transformers' to ensure a big public impact, and I can safely say that the result was truly spectacular."

Featured Product

Introducing the revolutionary Comelit Visto Smart Doorbell

Introducing the revolutionary Comelit Visto Smart Doorbell

The Visto Doorbell is a new Smart Doorbell from Comelit which combines a modern Italian design with all of the basic features you are looking for in a smart video doorbell. In fact, it is so smart that it can use the 2 wires from your existing doorbell and pass both the power and the data signals. This solves the common problem of having poor wifi coverage all the way at your front door. The Visto also has built in night vision, video recording on a SD card and in the cloud, motion detection, and multiple mounting options including an angle mount. The second thing we are introducing is the Visto Dealer referral program. Because we only sell through the Professional Distribution channel, we want to give our dealers who buy in that channel extra incentives to sell our product. For any security dealers or installers who go on our website, and sign up for our program, we will offer the following: - Free referrals to customers in your area - Cashback program - 10% discount during the 1st month of the launch - Free Visto t-shirts and gear - A chance to win a trip for 2 to Venice, Italy Its that easy. Let us refer customer to you and get paid in the process. All while selling a wonderful Italian designed smart doorbell which is innovative and easy to install. So all dealers should protect the pro-channel and install products like the Visto which are made and sold only at your friendly local security and low voltage distributors.