One-fourth of U.S. broadband households find value-added monitoring services very appealing

Icontrol Networks share insights on the smart home market at CONNECTIONS™: The Premier Connected Home Conference, May 19-21

Dallas, Texas, April 7, 2015- Parks Associates today announced Letha McLaren, Chief Marketing Officer of Icontrol Networks, will share insights on consumer awareness and new channel strategies to deliver the connected home experience during a special fireside chat at CONNECTIONS™: The Premier Connected Home Conference, on Wednesday, May 20, at 5:00 P.M.

The research firm will host the 19th-annual CONNECTIONS™: The Premier Connected Home Conference at the Hyatt Regency San Francisco Airport, May 19-21, and feature keynote presentations from Comcast Cable, Nest, Samsung, and Verizon.

"The residential security market landscape is changing rapidly, creating a threat to industry incumbents and an opportunity for both new and existing players," said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. "The addition of interactive services, cloud video storage and analytics, and smart home solutions has enhanced the value proposition, expanding the market while creating incremental revenue for the industry. These changing market dynamics create new opportunities for dealers."

Recent Parks Associates research shows roughly 25% of U.S. broadband households find at least one value-added monitoring service very appealing. These services include energy, HVAC, or appliance monitoring, and bundling these solutions with home services boosts interest in the latter by up to 50%.

"Icontrol has been in the interactive security and home automation space for more than ten years, and I can confidently say there has never been a more exciting time for this industry," said Letha McLaren, Chief Marketing Officer, Icontrol Networks. "Ever since the last CONNECTIONS™ event, Icontrol has expanded into several new geographies and markets, and announced a variety of partnerships. I look forward to discussing the evolution of this dynamic smart home space with other industry leaders."

Icontrol Networks, a Platinum Sponsor of CONNECTIONS™, recently announced the launch of Icontrol One, a solution that provides an easy-to-use home automation experience that delivers the features homeowners want, including immersive HD video, an award-winning user interface, and compatibility with an extensive open ecosystem of smart devices.

For more information about CONNECTIONS™, visit Follow the conference on Twitter at @CONNECTIONS_US, #CONNUS15, and on the CONNECTIONS™ Industry Insights Blog. To schedule a meeting with an analyst or speaker, contact Holly Sprague at, 720.987.6614.

The 19th-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 19-21 at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ hosts over 400 executives in the connected entertainment, IoT, and smart home industries in an intimate networking environment.

The event provides networking opportunities and insights from industry players on entertainment, mobile, and smart home market segments. Parks Associates research analysts moderate each session, which feature consumer research on adoption and trends, forecasts of new products and services, evaluation of new business strategies, and concrete recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services. Throughout the three-day event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.

For more information, contact, call 972-490-1113, or visit

About Icontrol Networks
Icontrol Networks' vision is to provide a connected home solution for every household, so people worldwide spend less time managing their lives and more time living them. Icontrol is making the connected home a reality through its software platforms, which are deployed by home security companies and service providers, and the all-in-one Piper home security, video monitoring and automation device for consumers. Icontrol is further pioneering the next generation of connected living through its OpenHome™ Developer Program, the first community for application and device makers to partner on a common platform. Venture investors in Icontrol include Charles River Ventures, the Kleiner Perkins Caufield & Byers iFund, and Intel Capital, with strategic investments from a variety of service providers including ADT, Comcast Ventures, Comporium and Rogers Communications. For more information about Icontrol Networks and Piper visit and

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Prcis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.