Parks Associates: Over 50% of smart home device owners report interoperability very important

Smart home analyst to discuss new research with Icontrol Networks and Security Systems News in industry webcast

Dallas, TX, March 26, 2015 - Smart home research from Parks Associates shows over 50% of all smart home device owners consider interoperability as "very important" and the value increases with each device purchased, reaching 60% among households that have three devices.

Parks Associates will discuss its smart home research in the webcast "Increase profits by adding home automation services," hosted by Icontrol Networks and featuring Security Systems News, on Thursday, March 26 at 2:00 p.m. ET. The webcast discusses the value of smart home solutions and strategies for security providers and dealers to extend these features to their current customers.

"Interactive and smart home services extend the value of security while creating new revenue opportunities for dealers," said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. "Device interoperability is crucial to realizing the new value equation for the smart home, and the security channel, because of its consultative selling approach, is leading the market."

Parks Associates research shows that over 60% of U.S. broadband households are unfamiliar with smart products and services. Therefore, a consultative selling approach that educates consumers on product and service options is necessary in the early stages of the smart home market.

Kerber will join the following executives in the webcast:
• Greg Roberts, VP, Marketing, Icontrol Networks
• Moderated by Martha Entwistle, Editor, Security Systems News

Webcast registration is complimentary. Register online at

To schedule an interview with Tom Kerber or to request specific smart home or energy data, contact Holly Sprague at, 720.987.6614.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, and Smart Energy Summit: Engaging the Consumer.

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