Definitive Technology Debuts New Addition to Wireless Music Family with the W7 in White

Ultra-Compact DTS Play-Fi Loudspeaker Provides Powerful Audio While Complementing Modern Homes

VISTA, Calif., March 20, 2015 -- Definitive Technology, the market leader in high-end loudspeaker solutions, today announced the latest addition to its Wireless Collection - the W7 in white. Part of Definitive Technology's wireless music system of DTS Play-Fi connected speakers and products, the W7 in white is an ultra-compact and powerful audiophile-grade speaker that complements large and small spaces alike. The W7 in white is also a new color option to the existing and highly-regarded W7 in black.

Inspired by modern home trends with clean edges and detailed aluminum finishes, the speaker features a cube-like design that provides discerning music listeners with exhilarating, room-filling sound. The W7 also allows users to stream high quality audio via Play-Fi technology anywhere or everywhere in the home from any mobile device, tablet or computer.

"The W7 not only adds class and style to any room in the home with its sleek and sophisticated aesthetic, it's a state-of-the-art wireless speaker solution for listeners who want incredible sound from a compact form-factor," said Joel Sietsema, director of brand management, Definitive Technology. "The entire Wireless Collection offers different products for specific home audio needs and the W7 in white is the perfect example of a speaker that provides consumers with personalization because of its color, size and audio performance."

The W7 is an all-encompassing speaker that projects dynamic, full-range sound thanks to Definitive Technology's meticulous engineering. Featuring a unique "Tri-Polar" speaker configuration, the W7 has a four-inch mid/bass driver, two side mounted bass radiators, two front-firing 1-inch aluminum dome tweeters, and two side-firing 1-inch aluminum dome tweeters, all lending to incredibly powerful sound that belie its small size. Additionally, as a component of the Wireless Collection, the W7 is designed to be part of a whole-home wireless music system or as a stand-alone wireless speaker.

Definitive Technology's W7 in white is now available for $399 on, and soon to be available at Magnolia locations inside Best Buy as well as other fine retailers. To learn more about the W7 and Definitive Technology's Wireless Collection, please visit

About Definitive Technology
Definitive Technology is where precision sound meets iconic design. Definitive Technology has been building beautifully designed, superior sounding home audio and home theater loudspeakers since 1990. Definitive Technology loudspeakers are among the most positively reviewed and honored high performance loudspeakers on the market. Definitive Technology is part of the Sound United family of consumer electronics brands. Audio/video specialty retailers throughout the United States and more than 40 countries around the world proudly sell Definitive Technology loudspeakers. For more information about Definitive Technology please visit; for Sound United

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