Christie's ad-based network provides revenue generator and customer engagement
Christie® continues its strong presence in the digital signage market with the rollout of Christie Experiential Networks® (CEN) in 200 theatre lobbies across the U.S., beginning with these theatre chains: Missouri's Wehrenberg Theatres; Michigan-based Emagine Entertainment; New Jersey's Frank Theatres; Florida's EPIC Theatres; and Spotlight Theatres in Georgia. The rollout demonstrates Christie's ability to deliver sophisticated advertising campaigns that communicate with and engage the modern, tech-savvy consumer in a wide range of markets.
The announcement coincides with the debut of CEN at DSE 2015 in Las Vegas, March 10 - 13. Christie is showcasing an array of innovative media solutions and digital destinations including interactive one-sheet kiosks, award-winning Christie Velvet® LED tiles and ultra-high resolution LCD touch panels. They are part of the many scalable systems featuring user-driven video walls, projection mapping, and multi-side immersive environments.
"Just as CEN is doing with Emagine Entertainment, which recently opened a new, upscale movie theatre concept, we can help customers create a new network, expand upon it, or monetize an existing one," noted Kevin Romano, senior director, Global Media, at Christie. "We offer a la carte products and services, as well as integrated solutions through our Christie THREE SIXTY digital media teams. Services include comprehensive strategy planning, content creation, interactive programming, system design, deployment and nationwide monitoring and maintenance. Christie can also connect the experiential digital network with pre-existing digital menu boards, directional signage and box-office signage to create a unique and engaging experience."