Christie Rolls Out Experiential Advertising Network to 200 Theatre Lobbies Across U.S.

Christie's ad-based network provides revenue generator and customer engagement

Christie® continues its strong presence in the digital signage market with the rollout of Christie Experiential Networks® (CEN) in 200 theatre lobbies across the U.S., beginning with these theatre chains: Missouri's Wehrenberg Theatres; Michigan-based Emagine Entertainment; New Jersey's Frank Theatres; Florida's EPIC Theatres; and Spotlight Theatres in Georgia. The rollout demonstrates Christie's ability to deliver sophisticated advertising campaigns that communicate with and engage the modern, tech-savvy consumer in a wide range of markets.


The announcement coincides with the debut of CEN at DSE 2015 in Las Vegas, March 10 - 13. Christie is showcasing an array of innovative media solutions and digital destinations including interactive one-sheet kiosks, award-winning Christie Velvet® LED tiles and ultra-high resolution LCD touch panels. They are part of the many scalable systems featuring user-driven video walls, projection mapping, and multi-side immersive environments.

"Just as CEN is doing with Emagine Entertainment, which recently opened a new, upscale movie theatre concept, we can help customers create a new network, expand upon it, or monetize an existing one," noted Kevin Romano, senior director, Global Media, at Christie. "We offer a la carte products and services, as well as integrated solutions through our Christie THREE SIXTY digital media teams. Services include comprehensive strategy planning, content creation, interactive programming, system design, deployment and nationwide monitoring and maintenance. Christie can also connect the experiential digital network with pre-existing digital menu boards, directional signage and box-office signage to create a unique and engaging experience."

Featured Product

MIDLITE® - Power Jumper IC™ HDTV & Sound Bar Power Relocation Kit with Interconnect

MIDLITE® - Power Jumper IC™ HDTV & Sound Bar Power Relocation Kit with Interconnect

The Power Jumper IC™ HDTV & Sound Bar Power Relocation Kit easily conceals power & A/V cables within the wall for a professional appearance. The kit is recessed and features a new low profile in-wall jumper that can be fed through 1" diameter holes. The metal strain relief bracket provides a solid connection for the interconnect. The kit comes prewired and does not require an electrician for installation. The Power Jumper IC™ is available in three options, HDTV, Sound Bar and HDTV & Sound Bar.