Digital Signage Expo 2015 to Feature a Seminar on Technology Enabled Environments

Digital Signage Seminar Program at DSE 2015 designed specifically for end user professionals.

Atlanta - Digital Signage Expo (DSE), the world's largest International Tradeshow and Educational Conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its 12-part Digital Signage Seminar Program at DSE 2015 designed specifically for end user professionals will include an hour-long interactive session titled "Technology Enabled Environments."

Moderated by Mark Boidman, Managing Director Peter J. Solomon Company, this panel discussion will focus on how their respective customer-facing organizations have succeeded in increasing customer engagement. Panelists include:

Kevin Hunter, Chief Operating Officer, Gimbal
Shauna Forsythe, President & CEO, Alliance Airport Advertising & Alliance Target Media
Todd Swidler, Global Head of Strategic Content Partnerships, Bloomberg Media Group

DSE Advisory Board members recently had the opportunity to comment on this timely topic and offered a variety of insights.

DSE Advisory Board member Daniel Orme-Doutre, Senior Content Publishing Manager, Microsoft, said, "An ideal evolution in a technology-enabled environment will include multiple seamless competing and supplementary technologies that allow many audiences to tune and control the message, environment and experience without technical knowledge. The experience and control will feel natural, easy and unburdened. The messaging will smoothly and, unobstructed by technology or knowledge levels, land on the appropriate audience. And the messenger will have all the necessary data to evolve the experience."

DSE Advisory Board member Jesse Breidinger, Senior Shopper Marketing Manager, The Coca-Cola Company, said, "The standard for 2015 and beyond should look a lot different and more enhanced to keep up with rapidly changing technologies. For example, it should evolve to include flat screens that can connect to computers and phones with touchscreen and Bluetooth capability. Wi-Fi is a must, but most importantly Wi-Fi that you can actually connect to easily. In the future, I can envision a world where the phrase "technology-enabled" is no longer used because it will be the expectation."

Note: To read more about what other DSE Advisory Board members have to say about this and other important topics, see

Registration for "Technology Enabled Environments," or any of DSE 2015 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at

Mark your calendar now: DSE® 2015, co-located with the Digital Content Show and Innovator Zone, is scheduled for March 10-13, 2015, with access to the Exhibit Hall March 11 & 12 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Jeanne Phillips, (770) 817-5903. Or, for more information, visit

You can follow DSE on Twitter @DSExpo, or for all DSE 2015 updates, use #DSE2015. For year-round news and information on digital signage, visit DSE's Digital Signage Connection web portal at

About DSE
DSE, produced by Exponation, LLC, will be held at the Las Vegas Convention Center, Las Vegas, NV, USA. DSE is the world's largest and longest running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

Over 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in seven educational tracks. The 2015 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted Industry Roundtable Discussion Groups and free presentations staged in on-floor theaters.

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