Parks Associates: Nearly 50% of video viewed on the television screen is from non-linear sources

Glenn Hower of Parks Associates provides connected TV insights at ANA Media Leadership Conference

Dallas, Texas, March 3, 2015 - Glenn Hower, Research Analyst at Parks Associates, will participate in the pre-event workshop interactive session "A Glimpse behind the Curtain of Connected TV" at 2015 ANA Media Leadership Conference on March 4 in Hollywood, Florida.


The session will address connected TV, pay TV, and the advertising opportunities that are arising for marketers. Parks Associates research reveals that U.S. broadband households watch on average 36.2 hours of video per week, and 65% of all video consumed was on a television. Almost half (49%) of video viewed on the television was from non-linear sources (DVR, Internet video, VOD, PPV, DVD/Blu-ray), up from 38% in Q4 2010.

"Consumers still want the big-screen experience, and the decline in linear viewing tells us that consumers want that experience on their own terms," Hower said. "Despite the ability to watch content on almost any connected device with a screen, the television remains the central video viewing device for consumers. However, the sources for that video content are changing pretty dramatically."

What: 2015 ANA Media Leadership Conference
Session: "A Glimpse behind the Curtain of Connected TV"
Date: Wednesday, March 4, 2015
Time: 5:00 PM ET
Where: Diplomat Resort & Spa, 3555 S. Ocean Drive, Hollywood, FL 33019
Participants: Rob Aksman, Co-Founder and CEO of BrightLine
Mark Kaline, ANA Media Leadership Committee
Glenn Hower, Research Analyst, Parks Associates
Twitter: @ParksAssociates, @GlennatParks

To request a meeting or specific research data, contact Holly Sprague at hsprague@gmail.com or 720-987-6614.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, and Smart Energy Summit: Engaging the Consumer. http://www.parksassociates.com

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