NAD Announces Unique 4K Ready MDC Program

Leading Specialty Brand Builds on Its Effort To Minimize Obsolescence for Customers

Pickering, Ontario February 24, 2015 - NAD Electronics, the highly regarded manufacturer of high-performance audio/video components, announced an important 4K Ready AVR MDC Upgrade Program for its AVRs and Prepros, assuring NAD customers can incorporate compelling new technologies when they are truly ready. Effective immediately, all T 758, T 777, T 787 (AVRs) and T 187 (PrePro) models shipped will include an Upgrade Video MDC Module certificate. HDMI 2.0 features, including 4K Video and HDCP 2.2 encryption (required for viewing 4K content), will be fully supported in the new video module, future-proofing the customer's investment.

Since 2006, NAD has incorporated MDC (Modular Design Construction) into many of its high performance AVRs and AV PrePros. MDC places all input/output circuitry on easily removable plug-in cards. When new technologies come along and are fully developed, these units can be upgraded practically and affordably.

One highly popular technology these days is 4K video, yet many details of this new format are not settled and testing and compatibility between various components has not even begun. To address this, NAD is offering their "4K Ready MDC Program" effective now for the 4K Upgrade Video MDC Module ($599 MSRP) when it's available later in 2015.

Customers purchasing NAD T 777, T 787 and T 187 are eligible for a free future upgrade 4K MDC video module when available later in 2015. Customers purchasing the T 758 AVR are eligible for a future upgrade 4K MDC video module at the special program price of $199. Customer upgrades will be fulfilled through their NAD dealer by presenting the 4K Video MDC Certificate supplied along with their proof of purchase.

"Technology is changing at an ever-increasing pace. Many consumers have become gun shy about jumping on board too early" explained Dean Miller, President of Lenbrook America. "Our 4K MDC Upgrade Program protects customers from buying a technology that is half-baked and becoming disappointed. MDC is a perfect solution as it allows someone to enjoy their new AVR or PrePro now and then upgrade when the time is right and the technology is ready."

About NAD
Founded in 1972 and now sold in over 80 countries, NAD Electronics is renowned for its award-winning line of high quality components for audio, home theater and custom installation applications. The company's products consistently deliver outstanding performance, value and simplicity. With over forty years of innovation and value, NAD products are proudly distributed in the U.S. by Lenbrook America.

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