The IoT has arrived - 10% of U.S. broadband homes have a smart device with energy-related functions

Parks Associates and WeatherBug Home to host complimentary webcast on the Internet of Things and its impact on the energy industry

Dallas, Texas, February 24, 2015 - Parks Associates research reveals that approximately 10% of U.S. broadband households have a smart device with energy-related functions-including 8% with a smart thermostat and 6% with smart lighting. A smart energy device includes a programmable thermostat, light bulb, power strip, outlet, or plug adapter capable of connecting to the Internet. The research firm will co-host the webcast "The Impact of IoT on Energy Efficiency in the Home" with WeatherBug Home on Thursday, February 26, to analyze strategies for utilities and energy providers to leverage the growing numbers of smart energy solutions in the connected home.

"Smart products introduce new capabilities into the home, including data analytics that utilities can use to promote and enhance their energy efficiency (EE) and demand response (DM) programs," said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. "Energy providers can use the new capabilities in smart meters and smart home products to reinvigorate energy management business models, including bundles with value-added monitoring services, where our research finds strong consumer interest. In this webcast, we will explore ways to engage consumers, automate new features, and create benefits for consumers and utilities."

Kerber will moderate the webcast with the following speakers:
• Amena Ali, Senior VP & GM, WeatherBug Home
• Dave Oberholzer, Director, WeatherBug Home

They will discuss the impact of big data and personalized analytics on the residential energy management landscape, examine strategies to leverage apps to enhance the user experience and move people to action, and analyze the future of EE and DM programs in the smart home.

"The biggest driver for the connected consumer market involves the usability of connected services and integration into consumers' daily behavior," said Amena Ali, Senior VP and GM, WeatherBug Home by Earth Networks. "At WeatherBug Home, we compare and analyze our proprietary weather data with other big data sets to reveal new home insights and offer ways to stay comfortable while saving energy. We believe the most compelling offerings will create win-win scenarios for both consumers and utilities."

The webcast "The Impact of IoT on Energy Efficiency in the Home" will take place Thursday, February 26, at 11:00 a.m. CT (12:00 p.m. ET / 9:00 a.m. PT). Webcast registration is complimentary, and all registrants will receive presentation materials after the event. Register at Contact Holly Sprague at, 720-987-6614 for meeting requests.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, and Smart Energy Summit: Engaging the Consumer.

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