Digital Signage Expo 2015 to Feature a Seminar on Emerging Digital Communications Technologies

Program Led by End User Presenters to Discuss "Just Because You Can, Doesn't Mean You Should"

Atlanta - Digital Signage Expo (DSE), the world's largest International Tradeshow and Educational Conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its 12-part Digital Signage Seminar Program at DSE 2015 designed specifically for end user professionals will include an hour-long interactive session titled "Emerging Digital Communications Technologies: Just Because You Can, Doesn't Mean You Should."

Led by Daniel Orme-Doutre, Senior Content Publishing Manager, Microsoft, and David August, Manager, Maple Leaf Sports Entertainment, this session will review some of the newest "buzz-worthy" digital signage technologies and share both successes and failures, as well as discuss the "basics" for choosing the right technologies for your audience, understanding how the various types of emerging technologies are being applied, and how these can influence your ROI.

DSE Advisory Board members recently had the opportunity to comment on this timely topic.

DSE Advisory Board member Thomas Kunka, Senior Applications Specialist, University of Illinois at Urbana Champaign, said, "Put new technologies under the microscope by asking questions and walking through as many use cases and scenarios as possible before recommending that something be funded and implemented in production. The key is not necessarily evaluating each innovation separately, but developing systems and methods that lend themselves to inclusion of new innovations over time as they become available - without undue effort or costs."

DSE Advisory Board member Frank McGuinness, Revenue Management Analyst, Walt Disney Parks & Resorts, said, "Considering how quickly solutions are brought to market, it is difficult to determine which might be a diamond in the rough. Not all bold steps forward in technology have existing comparable technology, but some do and evaluation of what has worked in the past is important in determining a "shopping list of requirements" when considering new technologies."

Note: To read more about what other DSE Advisory Board members have to say about this and other important topics, see

Registration for ""Emerging Digital Communications Technologies: Just Because You Can, Doesn't Mean You Should," or any of DSE 2015 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at

Mark your calendar now: DSE® 2015, co-located with the Digital Content Show and Innovator Zone, is scheduled for March 10-13, 2015, with access to the Exhibit Hall March 11 & 12 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Jeanne Phillips, (770) 817-5903. Or, for more information, visit

You can follow DSE on Twitter @DSExpo, or for all DSE 2015 updates, use #DSE2015. For year-round news and information on digital signage, visit DSE's Digital Signage Connection web portal at

About DSE
DSE, produced by Exponation, LLC, will be held at the Las Vegas Convention Center, Las Vegas, NV, USA. DSE is the world's largest and longest running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

Over 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in seven educational tracks. The 2015 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted Industry Roundtable Discussion Groups and free presentations staged in on-floor theaters.

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