Caster Communications Expands Account Team as Client Base Flourishes

Caster Welcomes New Clients Z-Wave Alliance and Beale Street Audio, along with New Account Executive, Kathryn Kelly

Wakefield, RI - February 2, 2015 - Caster Communications, Inc., a specialty PR and social media firm, announces two new client acquisitions as well as the addition of Kathryn Kelly to the account service team as account executive.


Both Z-Wave Alliance and Beale Street Audio have recently named Caster their agency of record. The Z-Wave Alliance is a global consortium of over 300 manufacturers and service providers that are leading the home control market and working together towards making today's home smarter. Together they offer more than 1200 certified Z-Wave products and 35 million interoperable devices installed to date including brands such ADT, Honeywell, Schalge, Trane and many more. Caster will develop and implement a new "Why Z-Wave?" PR and social media campaign to promote the Z-Wave Standard as the leading wireless technology standard for the smart home, empowering the Internet of Things (IoT). More info can be found at www.z-wave.com.

Beale Street Audio, located in Memphis, TN, is redefining the performance standard for architectural speakers and amplifiers by introducing real innovation to a category that has not seen much of anything fresh for a long time. Caster, known for success in the audio industry with brands like Paradigm and SVS, has been tasked with telling the Beale story to help the company build their presence on a domestic and international scale. Beale has just started shipping the first assortment of models in their patented in-ceiling and in-wall speaker line, featuring Sonic Vortex Technology™ and will be launching 19 additional SKUs over the next 60 days. More info can be found at www.getbeale.com.

The newest addition to the Caster team, Kathryn (a.k.a. Kay) Kelly brings four years of solid media relations experience acquired while managing a diverse group of healthcare and lifestyle accounts at CWR & Partners, LLP. Kay has built numerous relationships with national consumer, lifestyle, technology, health and human interest media by cultivating a strong rapport that ensures effective publicity of each client through research, social media and smart pitching techniques.

"In addition to an uptick in our business in the last quarter, and nabbing these two awesome accounts, our existing client base grew their programs as well. I knew we needed an individual who could bring some real hands-on PR talent and get up to speed quickly. Kay's experience will complement our exceptional account team, allowing Caster to grow and thrive," stated Kimberly Lancaster, Caster Communications owner and president.

Along with these two new clients, Caster Communications continues to foster fresh PR, content-heavy and inventive social media programs for their current client base, which includes: HealthSpot, Home Technology Specialists of America (HTSA), ION Audio, Nortek Security & Control, ESP/Surgex, UniKey, H-P Products, PHAZ Music, Powerhouse Alliance, SVS, Pro Audio Technology, and the AVnu Alliance.

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