Internet of Things: 37% of U.S. broadband households will buy one or more smart devices in 2015

Parks Associates and Dassault Systèmes to host complimentary smart home research webcast

Dallas, TX, January 27, 2015 - Internet of Things research from Parks Associates predicts rapid growth in the smart home in 2015, as 37% of U.S. broadband households intend to buy one or more smart devices this year. This growing adoption of smart devices will raise the importance of interoperability and speed in innovation as consumers will expect all devices to work together and offer the latest benefits. In 2014, nearly two-thirds of devices purchased were part of a home controls or security system.

The research firm will co-host the webcast "IoT: Smart Appliances in the Era of Experiences" with Dassault Systèmes on Tuesday, February 3, 5:00 PM CET / 10:00 AM CT. The webcast will focus on the new tools and business strategies required to transform product management, design, and support processes to compete in the Internet of Things.

"Connectivity is changing everything and creating market conditions where the speed of innovation is a key success factor in the smart home," said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. "In the era of the Internet of Things, traditional development times for appliances are too slow. This webcast will examine the importance of data in extending the product ecosystem and creating value-added services."

The webcast will feature the following speakers:
• David Bingham, Design System Curator, GE
• Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates
• Olivier Ribet, Vice President, High-Tech Industry, Dassault Systèmes
• Todd Rytting, CTO, Panasonic

They will discuss the key role of software in differentiating products, extending the product lifecycle, and managing firmware, cloud services, analytics, and applications.

"Big data and IoT solutions are reshaping business as we know it today," said Olivier Ribet, Vice President, High-Tech Industry, Dassault Systèmes. "Innovation in the age of smart, connected experiences is becoming key for appliance manufacturers. Accelerated innovation will require a higher degree of efficiency through a completely integrated system development platform with a very high level of collaboration."

Webcast registration is complimentary, and all registrants will receive presentation materials after the event. Register at Contact Holly Sprague at, 720-987-6614 for meeting requests.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

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