Parks Associates Hosts Energy Research Workshop at Smart Energy Summit Addressing Smart Home and IoT

69% of U.S. broadband households are willing to subscribe to comprehensive bundle of energy services

Dallas, Texas, January 20, 2015 - Parks Associates today announced the agenda for "Energy in IoT: Profitable Use Cases for the Smart Home," the pre-summit workshop at Smart Energy Summit: Engaging the Consumer, taking place Monday, February 16, at Austin's Four Seasons Hotel. This workshop provides detailed analysis and research findings from Parks Associates analyst team on the smart home, IoT, and energy management markets.


Over two-thirds of U.S. broadband households would be willing to pay a monthly fee for a bundle of smart energy services, including 43% who would pay $9.99 per month for a bundle that offers a variety of energy-related monitoring and notification services, according to new research from Parks Associates.

"Individual smart energy features typically appeal to one-third of U.S. broadband households, but interest grows when these solutions are bundled together," said Tom Kerber, Director, Energy and Home Controls Research, Parks Associates. "Consumers see value in groups of value-added energy and other smart home services, and this strategy yields solutions capable of driving recurring revenue. This workshop analyzes the changes in the consumer perspective and examines new business models and opportunities that follow these changes."

Parks Associates' workshop will consist of nine sessions:
• Trends in Smart Home System Adoption
• Trends in Smart Product Adoption
• Energy Management Applications in the Smart Home
• Value-added Services: New Strategies
• Profit Improvement for Energy Providers
• Profiles of Early Adopters
• Personalization
• Consumer Engagement: Best Practices in Social Media
• Engagement

Smart Energy Summit: Engaging the Consumer, February 16-18 in Austin, Texas, will feature keynotes from NRG Energy and SunPower Corp. and a special fireside chat with ecobee. Panel discussions will examine the expanding market for the smart home and the Internet of Things. Speakers include high-level executives from Lowe's, Reliant, Time Warner, Nest, Honeywell, and more.

Registration for the pre-show workshop is available at http://www.parksassociates.com/ses-register. Smart Energy Summit's opening networking reception immediately follows the workshop.

Media are invited to attend both the workshop and Smart Energy Summit. Press passes are available at http://www.parksassociates.com/ses-presspass. To speak with an energy analyst or request specific research data, contact Holly Sprague, 720-987-6614.

More information about the workshop and Smart Energy Summit is available at www.ses2015.com. Follow the event on Twitter at @SmartEnergySmt, #SES2015, and our Smart Energy Insights Blog. A new whitepaper, The Connected Consumer: Top Trends in IoT, is also available and provides expert insight into global trends for 2015 in smart home technologies.

About Smart Energy Summit
Smart Energy Summit: Engaging the Consumer examines the expanding market for the smart home and the role of energy solutions within the Internet of Things, including connected devices, energy management, utility services, and home control platforms and services.

Smart Energy Summit addresses strategies for utilities, service providers, retailers, and manufacturers to expand and monetize their energy offerings by engaging consumers, developing new business models, and creating unique partnerships.

The summit agenda features thought leaders representing utilities, state and national regulators, telecom and security companies, retailers, and OEMs presenting on the state of the market and the emerging consumer and business opportunities.

The sixth-annual Smart Energy Summit will take place February 16-18, 2015, at the Four Seasons Resort in Austin, Texas.

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