Parks Associates Announces New Research on Apps, IoT, Cloud Media, Security & Energy Management

Emerging opportunities, innovative partnerships, and strategic recommendations are key focus in industry reports

Dallas, Texas, January 13, 2015 - Parks Associates today announced new research reports that focus on business strategies and consumer trends for the IoT, the smart home, cloud services, security, energy management, and mobile habits and payments.

The research firm reports U.S. smartphone adoption has reached 80% of broadband households, with tablet adoption at 62%. Currently, 70% of U.S. broadband households are interested in one or more home energy management features, yet only 10% currently own a smart energy device. As key players tap into that consumer demand to increase awareness and expand their IoT offerings, the sales of smart home devices will increase to 36 million units by 2017.

"The relationship between product manufacturers, service providers, and the connected consumer is evolving as households adopt new smart products and services with advanced features, benefits, and value," said Stuart Sikes, President, Parks Associates. "In the face of new competitive threats, companies in the smart home ecosystem must leverage these new opportunities to engage consumers and monetize available business opportunities. Our research provides insight and industry knowledge to adapt to the changing demands of the connected consumer experience."

Newly released industry research reports include:
In-app Payments: Consumer and Developer Perspectives examines consumer and developer perspectives and analyzes the pros and cons for different payment options for digital in-app purchases.

Monetizing Connected Products and Systems examines the business cases that offer a path to revenues for manufacturers and benefits for consumers. The report also provides archetypal business models and their likely outcome through 2020.

Converging Clouds: The Next Step for the Personal Cloud examines the various cloud services and repositories that consumers and their devices access each day. The report also provides a five-year global forecast of the number of consumers using cloud services on their entertainment devices.

Digital Engagement of Consumers: Home Energy Management includes case studies and scenarios for market success within the home energy management market.

Competition in the Residential Security Market examines the new choices available to consumers and their impact on the residential security market. The report also provides forecasts for professional and self-monitored security in the U.S., Canada, and Western Europe, along with the adoption of smart home features.

Parks Associates will address these topics at its sixth-annual Smart Energy Summit: Engaging the Consumer, February 16-18, in Austin, Texas, and at the nineteenth-annual CONNECTIONS™: The Premier Connected Home Conference on May 19-21 in San Francisco, California.

Smart Energy Summit: Engaging the Consumer, held Feb 16-18 in Austin, TX, examines the expanding market for the smart home and the role of energy solutions within the Internet of Things, including connected devices, energy management, utility services, and home control platforms and services.

CONNECTIONS™: The Premier Connected Home Conference, held May 19-21 in San Francisco, CA, focuses on innovative solutions and business strategies for the connected consumer, entertainment services, the smart home, and the Internet of Things.

For information, visit,, or contact, 972-490-1113.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, and Smart Energy Summit: Engaging the Consumer.

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