Parks Associates analysts report personalization, bundling are keys to driving the 2015 experience

Market research firm discusses new connected consumer research with industry leaders at CONNECTIONS™ Summit at CES

Dallas, Texas, January 7, 2015 - Parks Associates announced a new whitepaper at CES 2015 today showing personalization, created through data analytics, unique interfaces, and targeted product features, will be the key factor in creating product and service differentiation in 2015. The whitepaper The Connected Consumer: Top Trends in IoT cites increased competition in the connected home in 2015 and provides expert insight into global trends for the Internet of Things, entertainment and streaming services, digital media, digital health, tech support, mobile services and apps, and smart home and energy technologies.

The Parks Associates whitepaper reports that 37% of U.S. broadband households plan to buy a smart home device in 2015. Already one-third of all video viewing occurs on platforms other than a TV, such as a smartphone or tablet.

"Most companies are only scratching the surface when it comes to personalization and effective utilization of big data," said Stuart Sikes, President, Parks Associates. "Data analytics and constant connectivity give companies the tools they need to provide an enhanced user experience, which will be the key differentiator in 2015. Companies like Google and Amazon need to differentiate to compete, and so they are pushing ahead with offerings that align with their customers' habits to create a unique experience. Companies that fail to leverage this powerful tool will continue to struggle."

Parks Associates discussed 2015 business strategies and consumer research at the firm's CONNECTIONS™ Summit: Monetizing Smart Home Solutions and Connected Devices event at 2015 International CES on Tuesday, January 6. The one-day executive summit included six panel sessions followed by a networking-and-cocktails reception sponsored by Greenwave Systems. Event sponsors are, Amdocs, Axiros, Ayla Networks, CSS Corp, EcoFactor, Emerson, Lowe's, Qualcomm, Resolution Products, ROC-Connect,, ULE Alliance, and WeatherBug Home.

Analysts are available to comment on hot topics at CES. To schedule a meeting with an analyst or request specific data points, contact Holly Sprague at, 720.987.6614. The event media sheet is available at

Parks Associates will host its sixth-annual Smart Energy Summit: Engaging the Consumer, on February 16-18, in Austin, Texas. The firm will also host the nineteenth-annual CONNECTIONS™: The Premier Connected Home Conference on May 19-21 in San Francisco, and the Connected Health Summit: Engaging Consumers on September 9-10 in San Diego.

Follow CONNECTIONS™ Summit on Twitter at @CONN_Summit and #CONNSummit15. To schedule a meeting with an analyst or speaker, contact Holly Sprague at, 720.987.6614.

About CONNECTIONS™ Summit at CES
CONNECTIONS™ Summit at CES, hosted by international research firm Parks Associates, focuses on emerging areas critical to the growth of the connected home, including 4K, Internet of Things (IoT), tech support, and more. The interactive panel discussions, featuring consumer research and analysis, provide insights from key industry players on innovative business models, unique monetization strategies, and technology adoption rates and consumer trends for digital home solutions.

The 2015 CONNECTIONS™ Summit will take place January 6, 2015, during CES Tech West at The Sands Expo and Convention Center in Las Vegas. Follow the event on Twitter at @CONN_Summit.
For information about CONNECTIONS™, contact or call 972-490-1113 or visit

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