2015CES - OSRAM SYLVANIA Launches LIGHTIFY Connected Lighting Portfolio At 2015 International CES

LIGHTIFY Your World with Cost-Effective Indoor/Outdoor Automated Lighting Solutions Controlled by Your Mobile Device

LAS VEGAS and DANVERS, Mass., Jan. 5, 2015 /PRNewswire/ -- At 2015 International CES®, North American lighting leader OSRAM SYLVANIA is unveiling OSRAM LIGHTIFY™ connected lighting kits, providing a portfolio of cost-effective indoor and outdoor lighting products that can be controlled and automated via an app on your mobile device to help you save energy, enhance comfort, personalize your environment, and experience joy and fun.


LIGHTIFY is designed to empower creativity and personal control for consumers of all walks of life. With LIGHTIFY, consumers can complement their decor and decorate a living room or a child's bedroom with colorful light, which is much easier than painting, and can dynamically change the atmosphere to suit a particular mood. They can also add a creative touch to their outdoor landscaping with LIGHTIFY. College students can create a fun environment in their dorm room, and business owners can craft the right ambiance at their restaurant or bar.

"Light has never been so enriching, helpful, individualized and networked. OSRAM LIGHTIFY brings the future of lighting into your home or business today," said Aaron Ganick, head of LIGHTIFY, OSRAM SYLVANIA. "Consumers want to personalize their environments without breaking the bank. Now, they can enjoy intelligent, affordable connected lighting that adapts to their desires and lifestyle at any time from any place easily via their mobile device. What is LIGHT to you? Relaxing? Inspiring? Magical? LIGHTIFY can help you experience your answer."

Easy, Useful and Secure Controllability to LIGHTIFY Your World

The OSRAM LIGHTIFY lighting system begins with a wireless Gateway that can be plugged into a standard wall outlet, and wirelessly syncs with the existing WiFi network in your home or business. Other gateways require plugging the device into a router, taking up spots and limiting you to where the gateway can be placed. With LIGHTIFY, you can place the Gateway anywhere you want.

The Gateway connects to LIGHTIFY devices (up to 50 per each Gateway) via the ZigBee Home Automation standard. Initial products include a true A19 Tunable White 60W replacement LED bulb which delivers over 800 lumens, unlike other 60W replacements that offer less lumens and therefore less brightness. It has an adjustable color temperature, meaning it can go from a warm 2700 Kelvin light up to a 6500 Kelvin cool white, at any dimness level. In addition, there are flexible, color changing, indoor LED light strips. Now for the first time, consumers can also benefit from that same color control functionality outdoors with Gardenspot Mini RGB LED lights, perfect for enhancing any landscape. Also available will be an A19 60W replacement RGBW LED bulb, which can provide up to 16 million colors to match a scene or mood, and also has tunable white functionality. OSRAM will also be offering ZigBee smart switches that will initially provide on/off/dim functions with the ability to control multiple scenes in the future.

The free, user-friendly LIGHTIFY App, which runs on Apple iOS7 or above and Android 4.1 or above, offers a variety of practical and playful options to control the lighting system and is simple to use, convenient and secure. With the app, you can choose colors, set personal lighting scenes, color match the lighting to a picture on your mobile device, or pre-set various schedule-based lighting features at any time from any place in the world via an Internet connection. For example, you could set your lights to automatically be a cool blue in the morning to help you wake up and be alert, and a warmer orange in the evening when you are relaxing. The app and system also offer features that allow you to group bulbs together so you can control a whole room at once, rather than having to individually change each lamp in a living room, for example.

Another differentiator is LIGHTIFY's easy and secure set up. The LIGHTIFY system can be up and running in three quick and simple steps. The first step is to create a LIGHTIFY account and register and scan the Gateway using the smart device. The second step is to sync the Gateway with the local wireless network, and the final step is to power on the light sources in order to pair them to the Gateway.

Integration with Leading Home Automation Platforms

Lighting is just one aspect of a smart home, and the integration of lighting and HVAC can create autonomous and intelligent lighting based experiences, and LIGHTIFY delivers unlike any other solution. Unlike other offerings, LIGHTIFY light sources use the ZigBee Home Automation standard, which means that out of the box they will work with your favorite brand of home automation ecosystems like WeMo. The Gateway can also operate other smart lighting devices from a variety of manufacturers that are ZigBee Home Automation certified.

"The benefits of having a smart home with OSRAM LIGHTIFY and a leading home automation system are endless," said Ganick. "For example, a consumer could be alerted to a possible fire or carbon monoxide leak by their lights flashing on and off, or changing colors. During peak energy usage times, a system could be designed to dim the lights, saving energy and money for a home owner."

LIGHTIFY also plans to introduce integration with Nest in the coming months.

Pricing and Availability

The OSRAM LIGHTIFY Starter Kit includes the wireless Gateway and an A19 Tunable White 60W replacement LED bulb and has a MSRP of $54.99. Additional bulbs are available for a MSRP of $29.99. The LED Flex and Gardenspot Mini RGB have MSRPs of $64.99 and $79.99, respectively. Gateways and extension packs for the LED Flex RGBW and Gardenspot Mini RGB have a MSRP of $29.99. LIGHTIFY kits, bulbs and expansion packs are available for pre-order on Amazon.com and will be also available in Q1 2015 on Lowes.com and other major retailers. The A19 60W replacement RGBW LED bulb will be available later this year. All products come with a two-year warranty.

For more information about OSRAM LIGHTIFY, visit www.osram-americas.com/lightify or visit the ZigBee Member Pavilion at Booth #71023 in the Sands Expo at CES January 6 - 9, 2015 in Las Vegas.

To schedule a media interview at CES, please contact Ashley LaPointe at 978-809-5819 or ashley.lapointe@sylvania.com or Glen Gracia at 978-395-7902 or glen.gracia@sylvania.com.

About OSRAM SYLVANIA

OSRAM SYLVANIA is part of OSRAM Americas, a group of OSRAM companies located in North and South America. As a leader in lighting solutions and services, specializing in innovative design and energy saving technology, the company sells products for homes, businesses and vehicles under the brand names OSRAM, Traxon, ENCELIUM and SYLVANIA. The company's portfolio covers the entire value chain of components, ranging from lamps, control units and optical semiconductors such as light-emitting diodes (LED) to luminaires, light management systems and lighting solutions. The OSRAM SYLVANIA and OSRAM Americas regional headquarters is located in Danvers, Massachusetts. For more information, visit www.osram-americas.com or follow us on Facebook and Twitter.

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