Parks Associates: U.S. smart home sales will reach 36 million units by 2017

International Research Firm Announces New Research and Speakers for 2015 Smart Energy Summit, February 16-18

Dallas, Texas, Wednesday, December 17, 2014 - Sales of smart home devices will exceed 20 million units by the end of 2014 and increase to 36 million units by 2017, according to Parks Associates. The research firm will address the growing energy and home controls market and examine new business opportunities at the sixth-annual Smart Energy Summit: Engaging the Consumer, February 16-18, in Austin, Texas.

"Product features can really impact adoption rates and sales," said John Barrett, Director of Consumer Analytics, Parks Associates. "Over 40% of U.S. broadband households planning to buy a smart thermostat prefer a more expensive advanced model with more features, and nearly two-thirds of these shoppers are likely to replace their existing unit before it is necessary. This finding highlights the potential of feature-rich models to speed up the upgrade cycle."

Parks Associates will host the Smart Energy Summit on February 16-18, 2015, at the Four Seasons Hotel in Austin, Texas. The executive conference will bring together leading executives representing utilities, telecom and security companies, retailers, and OEMs.

Sicily Dickenson, Senior Vice President and Chief Marketing Officer, NRG Energy, will present the opening keynote on February 17, and early event sponsors are, EcoFactor, Emerson, Lowe's, People Power, PlanetEcosystems, and WeatherBug Home.

Other speakers include:
Scott Burns, Senior Director of Innovation, Reliant, an NRG Company
Seth Frader-Thompson, President, EnergyHub
Joe Jankosky, Director, Intelligent Home New Verticals, Time Warner Cable
Jim Johnson, Executive Vice President, General Manager, Icontrol Networks
Jay Kenny, Vice President, Marketing,
Debbie Kimberly, VP of Distributed Energy Services, Austin Energy
Sujata Neidig, VP of Marketing, Thread Group
Steve Nguyen, Director - Marketing, Bidgely
Dave Oberholzer, Director, Energy Products & Business Development, WeatherBug Home
Brad Paine, Director of Product Marketing, Honeywell Environmental & Combustion Controls, Honeywell
Matt Plante, CEO, EcoFactor
Jennifer Pulliam, Senior Director, TXU Solutions, TXU Energy
Ken Wacks, Management & Engineering Consultant, Gridwise Architecture Council, U.S. Department of Energy
Gene Wang, CEO, People Power

Impact of Smart Home and IoT on Consumer Energy Markets
Utility Perspectives: Market Impact of New Business Models
Consumer Engagement Strategies: IoT and Energy Value Proposition
Building Energy Management Offerings through Smart Devices and Services
Energy Efficiency Programs: Strategies to Accelerate Innovation
Integrating Demand Response into the Smart Home
Value-added Services for Retail Energy Providers
Smart Meters: Creating Value in Big Data and Analytics
New Partnerships: Smart Devices in Retail Energy Markets
Standards and Interoperability: The Foundation for a Consumer-focused Market
The Future of Smart Home Systems and Home Control Platforms

"Although electric utilities provide some smart energy service offerings at no additional cost, our latest research Trends & Segments for Home Energy Management found nearly 70% of U.S. broadband households are very likely to pay a monthly fee for a comprehensive bundle of smart energy services," said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. "The Smart Energy Summit addresses how energy service bundles create new monetization opportunities for utilities and retail energy providers."

Trends & Segments for Home Energy Management details adoption trends for smart energy devices and analyzes the importance of interoperability and the extent to which the purchase of one type of smart home device leads to the purchase of others. For more information on this new research, please visit

Information about the Smart Energy Summit is available at To speak with an energy analyst or request specific research data, contact Holly Sprague, 720-987-6614.

About Smart Energy Summit
Smart Energy Summit: Engaging the Consumer examines the expanding market for the smart home and the role of energy solutions within the Internet of Things, including connected devices, energy management, utility services, and home control platforms and services.

Smart Energy Summit addresses strategies for utilities, service providers, retailers, and manufacturers to expand and monetize their energy offerings by engaging consumers, developing new business models, and creating unique partnerships.

The summit agenda features thought leaders representing utilities, state and national regulators, telecom and security companies, retailers, and OEMs presenting on the state of the market and the emerging consumer and business opportunities.

The sixth-annual Smart Energy Summit will take place February 16-18, 2015, at the Four Seasons Resort in Austin, Texas.

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