Parks Associates and Verisure address partnership strategies for smart home services at CONNECTIONS™

One-third of German, U.K., Spanish broadband households interested in smart home systems

Dallas, Texas, November 14, 2014 - Parks Associates today announced that Verisure will host the special session "Driving Smart Home Value through Partnerships" on Tuesday, 18 November, 13:30 at CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home. The interactive session features smart home industry executives from Anticimex, ASSA ABLOY, and Verisure Securitas Direct addressing the speed of innovation and options for smart home solutions for consumers.

CONNECTIONS™ Europe, hosted by Parks Associates on 18-19 November at the Mövenpick Hotel, Amsterdam, examines the impact of connected devices and services, including entertainment, controls, digital media, security, and cloud services, and offers insight into new and innovative business strategies and partnerships.

Parks Associates research reports approximately 33% of broadband households in Germany, Spain, and the U.K. are interested in and likely to adopt a smart home system.

"Over 50% of the German, Spanish, and U.K. broadband households interested in smart home services are motivated by the desire to safeguard their homes," said Stuart Sikes, President, Parks Associates. "Addressing consumer expectations is critical for smart home providers, and as the Internet of Things expands, the ability to integrate new solutions without losing ease of use is also important. This session addresses benefits of an open development system in the smart home, including the flexibility to adjust to shifting consumer demands."

Verisure's special session, moderated by Sikes, will highlight the advantages and opportunities of participating in a cooperative partnership within the smart home ecosystem. Panel participants include:

Johan Ambuhm, Business Development Director, ASSA ABLOY
Albert Blasco, European Marketing Manager, Panasonic
Rasmus Bokvist, Head, Sales and Marketing, Anticimex
Dick Seger, President, Strategic Partnerships & Alliances, Verisure Securitas Direct

Parks Associates and Verisure will also co-host the upcoming webcast "Smart Home Strategies and Partnerships for Energy Utilities" on Tuesday, 2 December, 8:00 AM CT (14:00 GMT), featuring executives from British Gas, Honeywell, and Verisure.

For more information, visit

CONNECTIONS™ Europe, produced by Parks Associates, is an executive conference focused on the connected home ecosystem and the Internet of Things as it relates to the connected consumer. The two-day executive summit, with research and data from Parks Associates industry analysts, examines the impact of connected devices and services, including entertainment, controls, digital media, security, and cloud services.

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