The wearable ecosystem assembles at IDTechEx's co-located Santa Clara events

Wearable Technology Live! USA 2014

IDTechEx's event Wearable Technology LIVE! USA 2014 is a conference and tradeshow being held on November 19-20 in Santa Clara, ( The event is co-located with a series of highly relevant and synergic tradeshows and conferences on Printed Electronics, Energy Harvesting and Storage and the Internet of Things, which are open to all participants. It is anticipated that over 2,500 attendees and 200 exhibitors will attend this influential event.

The event focuses on wearable technologies, their applications and their commercialization, as well as providing a view from end-users in the health & fitness, sportswear, textiles and consumer electronics industries. With presenting companies including Adidas, Oxylane, Google, Bayer Healthcare, Fitbit, 4iii, Samsung and many more, IDTechEx have assembled the largest players in the industry for this 2-day conference and trade show covering the entire value chain.

Wearable technology is one of the most popular trends of 2014. There has been a 10-fold increase in internet search interest since the beginning of 2013, and it is expected that $1B will be invested in wearables in 2014 alone. This level of investment will only continue to rise as the largest companies in the world compete for a slice of a market which IDTechEx analysts predict will be worth $70B in 2024.

With extensive expertise and an impressive research collection across the most significant enabling technologies for wearable devices, IDTechEx provide unique insights into the emerging technologies and players that will dominate this rapidly growing market.

IDTechEx maintain an extremely comprehensive database of over 1200 companies across the entire wearables ecosystem. By constantly updating and growing this resource, it allows IDTechEx analysts to observe trends and identify opportunities for growth in this highly competitive field.

Wrist-worn devices are currently the most popular and publicized area in wearable technology. Smart watches in particular have been extremely prominent in the media, culminating in the formal announcement of Apple's eagerly anticipated iWatch. Smart wristbands (such as the Fitbit Flex, Jawbone Up and Nike+ Fuelband) have also become increasingly popular, with the market for fitness trackers being one of the key growth sectors. These devices are an extremely promising prospect for developers; they contribute to the ever growing need to counter the global obesity epidemic, without requiring lengthy and costly clinical trials. Therefore, the market has become extremely competitive and the incorporation of a broader range of more reliable and accurate sensors is key to making a device stand out from the ever-growing crowd.

Convergence to the wrist is a very sensible first step for developers. The electric watch has been around for nearly 60 years, and typically has form factor and specifications which fit well with many traditional electronic devices. However, there is a huge number of emerging technologies which will allow for developers to get creative as the industry expands beyond the wrist. Sensors are becoming increasingly versatile and mobile, energy harvesting and storage systems are becoming smaller and more efficient and both e-textiles are beginning to emerge.

For more detailed insights into the $70B opportunity in wearable technology, see the IDTechEx report "Wearable Technology 2014-2024" (

About IDTechEx.

Since 1999 IDTechEx has been helping its customers profit from emerging technologies by providing independent market research, business intelligence and events on emerging technology. Clients use these insights to help make strategic business decisions to grow their organizations. IDTechEx is headquartered in Cambridge, UK with global offices in Boston, USA, Berlin, Germany and regional offices in Japan, Korea and China, supporting customers in over 80 countries. IDTechEx's PhD-educated subject matter experts and experienced industry leaders bring crucial insights into the world of 3D Printing, Printed Electronics, RFID, IoT, Flexible & Wearable Technology, Energy Storage & Harvesting, Hybrid and Electric Vehicles as well as Electronic Materials and Devices by conducting primary research, on-site visits and interviews with customers, suppliers, eco-system partners and conducting global events that bring influential members of the industry together.
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