Leading residential and commercial video brand hires specialty consumer technology PR agency to manage their external communications strategy.
Coral Springs, FL - October 21, 2014 - Vutec Corporation, a global leader and manufacturer of high-performance projection screens and AV accessories, today named Caster Communications as their public relations and social media firm. As agency of record, Caster has been tapped to execute a global public relations, social media, content development, and branding campaign alongside their internal marketing team.
Via a blended PR, social, events and digital marketing campaign, Caster will assist Vutec in expanding its brand presence across the residential and commercial AV marketplace. Vutec will launch an array of cutting-edge products and influential partnerships throughout Q4 2014 and into 2015; dealers can expect a range of new tools and digital assets as Vutec adds sales and marketing resources to support their initiatives.
"This is an incredibly exciting time for us," said Vutec's National Sales Manager Dan Drook. "Though the dedicated home theater remains incredibly popular, the growing demand for larger and larger screen sizes along with the ability to manage ambient light allows projection systems into virtually any room in the home. We may be more than willing to scrunch in front of that tablet in the airport, but at home we all want to bask in the glory of watching it on the big screen. Vutec is going to drive that experience forward."
"It's incredibly fun when you connect with a team like we have with Vutec," said Caster's President and account lead, Kimberly Lancaster. "Friday nights watching movies, TV or the big game may never be the same."
For more information on Vutec Corporation, please visit www.vutec.com.