New at the 2015 CES: Personal Privacy and Cyber Security Marketplaces

Hyprkey, iWallet, Private Internet Access, Silent Pocket and Others Showcase New Security Innovations at CES Tech East

London and Arlington, Va., October 21, 2014 - The Consumer Electronics Association (CEA) today announced the launch of the Personal Privacy and Cyber Security Marketplaces at the 2015 International CES. Owned and produced by CEA, the 2015 CES, the global gathering place for all who thrive on the business of consumer technologies, will run January 6-9, 2015, in Las Vegas, Nevada.


The Personal Privacy Marketplace will focus on personal cyber security products and solutions that offer consumers peace of mind in today's technology-driven world. From smart wallets and safe payment apps to secure messaging and private internet access, companies in this area will showcase technologies that protect consumers.

The Cyber Security Marketplace, presented by the Gold Identity Federation, will be a destination for attendees to learn about the newest technologies and strategies they can adopt to protect their information online. The area will provide information on how service providers are joining together to replace the ineffective username/password system as well as how users are accessing private accounts with a simple PIN, sharing encrypted files in the cloud, blocking lost devices and more. The Gold Identity Federation will officially launch at the 2015 CES and any service provider can join to utilize this authentication service and any mobile device user can sign up for their own free, secure identity.

"As we all embrace the convenience and "always connected" powerful capabilities of our electronics devices, our privacy and security take on even more importance," said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. "We developed the Personal Privacy and Cyber Security Marketplaces to highlight companies and organizations who are developing advanced solutions to stop identity theft, fraud and other cybercrimes. We are excited to experience these new innovations designed to protect our personal information."

Major exhibitors located within the Personal Privacy Marketplace include: Vysk, Hyprkey, iWallet, Private Internet Access and Silent Pocket. Both the Personal Privacy and Cyber Security Marketplaces will be located in CES Tech East, in the South Hall (S1). CES Tech East will encompass the Las Vegas Convention and World Trade Center (LVCC), Westgate Las Vegas and Renaissance Las Vegas. Tech East includes a registration area, marketplaces, conferences, exhibits, press rooms, meeting rooms and select keynote addresses.

The 2015 CES will feature 20 category-specific marketplaces highlighting innovation across diverse product areas. Companies interested in exhibiting in the Personal Privacy Marketplace should contact Oleg Burdo at oburdo@CE.org. The Cyber Security Marketplace is an educational destination sponsored by the Gold Identity Federation, an alliance of industry, government, and academic partners who have come together through the International Academy of Science for the purpose of improving cyber security and education.

Registration for the 2015 CES is now open. For more information, visit CESweb.org.

Featured Product

MIDLITE®'s SPEEDPORT Universal Cable Pass Thru, Fastening & Anchor System

MIDLITE®'s SPEEDPORT Universal Cable Pass Thru, Fastening & Anchor System

Use for any Low Voltage Cabling, A/V, Telecom, Data, Networking Ideal for : Sound Bars & Wall Speakers • Home Theater Cabling • A/V Furniture The SPEEDPORT™ is incredibly versatile and is ideal for wall mounted box speakers, sound bars and wireless access devices mounted in ceilings. It can accommodate almost any device needed to be hung on a wall or ceiling with cable pass thru and mounting. The ultra low profile design features a rubber grommet insert for bulk cable pass thru. Two mounting screws are hidden behind the grommet and offer a clean, unobtrusive presentation. Installation is quick & simple using a hole saw and attaches to acoustical ceiling tiles and/or gypsum board. Reducing labor and a whole lot of mess from hand cutting large rectangular holes - Low voltage brackets are no longer needed. Just cut your hole in the desired location, insert SPEEDPORT™ and tighten adjustable mounting arms to fasten securely.