More than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018

Director of Research presents new 4K research at TV Xperience World 2014

Dallas, Texas, Tuesday, October 14 - New research from Parks Associates finds more than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018. Pay-TV providers will deploy this service as a differentiator, especially among younger consumers who are more likely to use new pay-TV features, such as TV Everywhere and cloud DVR, but also have slightly lower subscription rates for pay-TV services. In the U.S., 82% of consumers 18-22 have a pay-TV subscription, compared to 87% among older consumers.

Brett Sappington, Director of Research at Parks Associates, will discuss strategies to deploy 4K solutions that align with consumer demands and expectations during the session "Understanding the Importance of 4K" on Wednesday, October 15, at TV Xperience World 2014 in New York.

"To enjoy the true benefits of 4K, three things need to be present: the television, the content, and a way to get the content to the TV," Sappington said. "4K can deliver an enhanced experience to viewers, but these three factors are not yet aligned. Getting 4K content to the TV remains a key challenge as is the pace of production of 4K content. At TV Xperience, we will discuss these challenges and recommendations for industry players as they plan for a 4K world."

What: Brett Sappington, Director, Research, Parks Associates, at TV Xperience World 2014
"Understanding the Importance of 4K"
When: October 15, 2014
4:25-4:45 p.m.
Where: Convene Center
810 7th Avenue
New York, NY
Press Registration:
Twitter: @ParksAssociates

Sappington leads Parks Associates' services research team, including digital media, OTT, cloud media, video gaming, and technical support services. Brett is an expert in worldwide television and broadband services. He focuses on the activities and trends among operators and the market forces affecting their businesses.

Next month, Sappington will moderate panels on the entertainment industry, include the future of 4K, at Parks Associates' ninth-annual CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home conference, taking place November 18-19 in Amsterdam.

Media interviews with Brett Sappington are available at TV Xperience World. To request a meeting or specific research data, contact Holly Sprague at or 720-987-6614.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.

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