Leading lifestyle consumer electronics brand hires Rhode Island PR agency to launch new innovative consumer entertainment products
Cumberland, RI - October 9, 2014 - ION Audio, a leader in lifestyle consumer electronics, today named Caster Communications to handle public relations, content development and communications strategy.
ION creates products that energize entertainment and enhance experiences by taking advanced technologies and turning them into all-in-one solutions, freeing customers to enjoy music in new ways. Caster Communications will assist ION in the company's mission to transform entertainment and deliver products that focus on the end user. ION creates a wide-range of diverse products such as Bluetooth speakers, party lighting, audio video conversion products, turntables and musical instruments, and through an aggressive PR campaign, ION will launch new product lines in 2014 and 2015 that will deliver the greatest customer experience for years to come.
"Through our newly developed indoor and outdoor sound and lighting, we are changing the way people enjoy music and entertainment," said Paul Buckley, director of marketing, ION Audio. "Our program with Caster will play an integral role in launching our new product lines and reengaging with media to help us continue to deliver sound experiences."
"It is exciting to partner with ION Audio, a company that is bringing innovation to sound. By combining Caster's branding and PR expertise for consumer electronics and audio with the inventive and fun new product line from ION, we will reinvigorate consumer entertainment this year. We look forward to showcasing the sound experience of ION and can't wait to kick off 2015 by helping ION to launch its array of new products at the 2015 International Consumer Electronics Show," said Kimberly Lancaster, Caster Communications founder and president.
ION Audio will exhibit and reveal new products at the 2015 International CES in Central Hall Booth #11638, represented by Caster Communications. Press samples of ION's lifestyle audio and entertainment products are available upon request. For more information on ION, please visit www.ionaudio.com.
About ION Audio
ION Audio, a leader in lifestyle consumer electronics, has revolutionized indoor and outdoor sound and lighting to create the best consumer entertainment experience. For more than a decade, ION has been transforming consumer entertainment to deliver a wide range of diverse audio, video, conversion and musical products, balancing innovative form and function to deliver sound experiences. For more information visit www.ionaudio.com.
About Caster Communications
Caster Communications is an integrated agency specializing in public relations and social media for consumer technologies, electronic products and custom services. Caster helps companies understand and succeed in the conversation through the use of emerging and traditional social web and PR elements. At the end of the day, Caster is about creating and executing strategic and tactical programs that create interaction in an online and offline world.
Caster Communications, Inc. at 401.792.7080
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