Symetrix Announces Axente as New French Distributor

Leading Paris-based distributor will use its 20 years of experience to further the Symetrix brand across France.

Axente is looking forward to optimising the market potential of Symetrix digital processing solutions in its new role as the US manufacturer's French distribution partner. Based out of Longjumeau, in the south of Paris, Axente was established in 1994 to serve lighting and truss manufacturers. Following its diversification into audio in 2003, the company has progressed to represent some of the biggest brands in the business, including fellow Dante-enabled lines Televic, EAW and Powersoft.


The addition of Symetrix to its portfolio arrives at an opportune moment for both Axente and France's AV market in general. Demand for processing solutions integrating support for Audinate's industry-leading Dante media networking technology continues to grow - and these requirements are catered to abundantly in the Symetrix range with products including SymNet Edge, Radius 12x8 and Radius AEC.

Alain Hercman, sales and marketing director for audio at Axente, comments: "The Symetrix products deliver class-leading features and expert support for Dante, creating many new opportunities for us. The specialism that Symetrix has developed in DSPs of various types will be a significant technological advantage for us and our partners."

For high-end, complex installations, Hercman expects the SymNet Radius 12x8 and Radius AEC Dante-enabled scalable DSPs to strike a particular chord. For medium-range applications, meanwhile, the Jupiter fixed architecture turn-key DSP - based around pre-designed 'apps' to reduced configuration time - is predicted to experience rapid market traction.

"Our philosophy has always been that we are not a box-moving company - we want to offer partners value-added support throughout their projects and a range of solutions that deliver," says Hercman. "With its range of fixed and open architecture products that are really designed with the requirements of the end-user in mind, as well as those specifying and installing DSPs, Symetrix is evidently an ideal fit for this approach."

Symetrix international sales manager Mark Ullrich welcomed the appointment of Axente, which also plans extensive training activities around the Symetrix brand. "The pedigree of Axente in pro-audio is clear for all to see, and we look forward to a long and successful collaboration increasing our presence in the French market," he confirms.

www.axente.fr

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