Parks Associates: 87% of young adults 18-24 in the U.K. and Germany subscribe to a pay-TV service

Director of Research to discuss Millennial and Generation Z trends at EuroSummit'14 this week

Dallas, Texas, September 17, 2014 - New European research from Parks Associates finds 87% of adults 18-24 in U.K. and German broadband households subscribe to a pay-TV service, while only 49% of these young adults in Spain subscribe to pay TV. Brett Sappington, Director, Research, Parks Associates, will discuss this new research at EuroSummit'14 on the panel "Meet the Millennials! Executives and kids debate the future," Thursday, September 18, 11:30-12:30.

"Western European homes will buy over 24 million intelligent screens in 2014, including smartphones, tablets, computers, and smart TVs, and the younger generations are leading this purchasing trend," Sappington said. "This EuroSummit'14 panel will be a unique opportunity to discuss evolving media and technology trends and preferences based on behaviors of both Millennials and Generation Z, which includes children ages 9-14."

Parks Associates industry reports and research available for purchase include "Emerging Power of IoT in Europe," "The Evolving Market For Streaming Media Devices," and "TV Everywhere 2.0: The Next Steps in Multiscreen."

What: Brett Sappington, Director, Research, Parks Associates, at EuroSummit'14
"Meet the Millennials! Executives and kids debate the future"
Other Panelists:
Christian Kurz, VP Research & Insights, Viacom International Media Networks
Patricia Hidalgo, SVP, Chief Content & Creative Officer Kids, Turner Broadcasting EMEA
Michiel Bakker, CEO, Ginx TV Ltd
Moderator: Joeri Van den Bergh, Co-founder & Managing Partner of InSites Consulting

When: September 18-19
Where: Copenhagen, Denmark
Press Registration:
Twitter: @ParksAssociates

Sappington is an expert in worldwide television and broadband services and leads research on access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services. He will moderate several sessions at Parks Associates' ninth-annual CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home conference, November 18-19 in Amsterdam.

Media interviews with Brett Sappington are available at EuroSummit'14. To request a meeting or specific research data, contact Holly Sprague at or 720-987-6614.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

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