CEA Unveils New Logos For 4K Ultra High-Definition Displays

Logos support CEA 4K UHD guidelines, seek to guide and inform consumers

Arlington, Va., September 16, 2014 - The Consumer Electronics Association (CEA)® today announced new logos to designate 4K Ultra High-Definition TVs, monitors and projectors for the home that meet CEA's voluntary core characteristics for 4K Ultra HD display products announced earlier this year.


As devised by CEA's Ultra HD Communications Working Group and approved without any objections by CEA's Video Division Board, the logos are specifically designed to assist consumers in identifying these 4K Ultra HD products in the marketplace.

The logos will be made available for voluntary use by manufacturers for product packaging, marketing materials and promotional activities. Two logos will be made available for use - 4K Ultra HD and 4K Ultra HD Connected - mirroring CEA's voluntary characteristics, which were designed to address various attributes of picture quality and help move toward interoperability, while providing clarity for consumers and retailers alike.

CEA also announced today that its Video Division Board approved the use of 4K Ultra HD as terminology to be used by CEA to describe the emerging category of display products with more than eight million pixels - four times the resolution of Full HD. This updates the terminology adopted by CEA in October 2012 to provide more consistency across the market.

"The new logos mark another important milestone as the inevitable evolution to 4K Ultra HD continues," said CEA President and CEO Gary Shapiro. "These logos and consistent nomenclature will help consumers navigate the 4K Ultra HD marketplace and assist them in having a great experience at retail and at home."

CEA is currently developing a licensing agreement for manufacturers who use the new logos.

In July, CEA upwardly revised its sales forecast for 4K Ultra HD. CEA projects unit shipments of 4K Ultra HD displays to reach 800,000 in 2014 - a marked increase over CEA's initial forecast of 485,000 units - earning $1.9 billion in revenue, a 517 percent increase over the 2013 total. Revenue from 4K Ultra HD displays is projected to exceed $5 billion in 2015, an impressive total considering that revenue was virtually nonexistent three years earlier.

4K Ultra HDTV is the closest thing to bringing the 4K Digital Cinema experience from movie theaters to the home, offering consumers an incredibly immersive viewing experience with superior picture quality compared to current HD displays. The new 4K Ultra HDTVs, projectors and monitors provide the ultimate viewing experience with more than eight million pixels of resolution, four times the resolution of today's high-definition televisions, as well as other technical improvements designed to result in greater color depth and an overall unparalleled home entertainment experience for consumers.

About CEA:
The Consumer Electronics Association (CEA) is the technology trade association representing the $211 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES - The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online at CE.org, DeclareInnovation.com

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