New Configurator Aims to Redefine Middle Atlantic Customer Experience

Middle Atlantic is unveiling a new web-based configuration tool that enables customers to easily select, configure, quote and purchase the precise infrastructure system to fit their project needs.

Fairfield, NJ--Middle Atlantic Products is unveiling a new web-based configuration tool that enables customers to easily select, configure, quote and purchase the precise infrastructure system to fit their project needs. Based on extensive research and feedback from the company's integration partners, the platform was developed to improve nearly every facet of the customer experience.


Available in October, this new tool will allow users to create a personalized design with the right products and accessories for any type of system along with a priced materials list. Further enhancing the company's website, which was redesigned earlier this year, this new configuration tool will be accessible from anywhere in the world with internet access, on any browser-enabled device.

Designed for anyone from beginner to expert, users can be guided through the configuration process or they can choose to build a system at their own pace.
With built-in intelligence to ensure that only components that fit can be selected and smart recommendations along the way, the Configurator helps users build the most effective and reliable system.

Commenting on the new configuration tool, Middle Atlantic VP of Sales Dan Tarkoff said, "We wanted to build a solution that would radically improve the ease with which customers do business with us. We have the broadest range of products in the industry and wanted a way to simplify the process of finding the right fit for every project. The Configurator gives them the freedom to design configure, customize and order reliable systems whenever they want."

The Configurator enables users to export CAD and other design documents to be easily integrated into their standard design process. It enables 24/7 access to a stored history of user projects, the ability to create new projects, and convenient direct online ordering.

Users interested in being the first to be notified when the tool goes live can sign up at http://www.middleatlantic.com/config.

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