CEDIA 2014 - Auro Technologies reveals two new 3D Sound Processors at CEDIA EXPO 2014

Auro Technologies together with partner Datasat Digital Entertainment to showcase the brand new Auro-3D® Mensa™ which will feature both Auro-3D and Dolby Atmos formats and the Auro-3D® Crux™

MOL, Belgium, Sept. 11, 2014 -- At CEDIA 2014, Auro Technologies will launch their brand new Auro-3D® Mensa™ and Crux™ AV Sound Processors, together with their partner Datasat Digital Entertainment. The groundbreaking 3D sound experience of Auro-3D® will be showcased at Booth 1446 and HPA room 702 & 704.

Auro Technologies are the creators of the Auro-3D® format, which has revolutionised the cinema industry with true 3D Immersive Sound. This exciting move from two-dimensional Surround Sound formats (5.1/7.1) to Auro-3D® is a breakthrough achieved by adding the missing third dimension of height in front and around the viewer. The unique Auro-3D® speaker layouts deliver the most efficient immersive and natural sound experience around the viewer which surpasses anything you've ever heard before.

The partnership between Auro Technologies and Datasat Digital Entertainment, world leader in audio solutions for commercial and home cinema, allows both companies to collaborate and develop a range of processors incorporating Auro-3D® immersive sound. The technology partnership agreement and Auro-3D® license agreement signed in September 2013 saw Datasat deliver the first certified Auro-3D® processors to high-end home cinema as demonstrated at ISE 2014 in Amsterdam. Both companies have now worked together to create a range of Auro-3D® branded processors dedicated to bringing immersive 3D sound to luxury home theatres worldwide.

The Auro-3D® Mensa™ AV Processor is one of the most versatile, customizable and feature-rich audio processors available today in the high end consumer space. Designed for Auro Technologies, the Auro-3D® Mensa™ is a "must have" component of any luxury home entertainment system. Additionally, the Auro-3D Mensa will feature both Auro-3D and Dolby Atmos formats. This will give consumers access to both immersive audio formats in a single, top quality home entertainment processor.

Auro-3D® Crux™ is the first integrated 3D sound home cinema processor to deliver high end audio features at a price point for a wide range of home cinemas and media rooms making full immersive 3D sound available to those installations for the first time. The Auro-3D® Crux™ brings professional cinema audio technology to the home with its stylish design, ideal for both in-room as well as rack mounted installations.

"The Crux™ and Mensa™ are the latest additions to our range, bringing a world of 3D sound into the home and we are delighted to showcase them at our booth during CEDIA." says Wilfried Van Baelen, founder and CEO of Auro Technologies "We're sure that everyone will be excited to see the latest additions of this new sound revolution, which started with the launch of the Auro-3D® format in 2010 as a cross-market solution for next generation audio. The closer to real life sound, the more immersive is the real impact which results in a heightened emotional experience, brought to each consumer thanks to the Auro-3D® format!"

Auro Technologies will also present the Auro-3D® Auriga™ AV Receiver, introduced at CES in January 2014. The Auro-3D® Auriga™ is an impressive, true 3D audio, AV Receiver, a state-of-the-art processor delivering a 540° hemispherical sound field with high-resolution audio in each channel and with full backwards compatibility. This AV receiver combines the best technologies in a single unit in an elegant form designed for the discerning luxury residential customer.

"The Auro-3D® Auriga™ is a state of the art processor delivering the most efficient immersive sound at home using the unique Auro-3D® speaker layout" states Wilfried Van Baelen. "Bringing these three new products to market is truly an audio breakthrough, being the first ever AV Processors and Receivers for home cinema that reproduce true 3D Sound in front, above and all around the viewer. Auro-3D® creates a 360+180° hemispherical sound field with high resolution audio in each channel and is full backwards compatibility."

Auro Technologies' ground-breaking technology offers true 3D audio playback capabilities with much more than 8 PCM channels in Hi-Res Audio using existing Blu-ray™ players. The single file distribution and backwards compatibility of the Auro-3D® format allows 3D sound to be easily delivered into the home via Blu-ray™ discs, with playback in Stereo, 5.1 / 7.1 Surround Sound, and Auro 9.1 (up to Auro 13.1). Additionally, the integrated Auro-Matic® is a revolutionary technology that allows existing, native Stereo and Surround Sound content to be up-mixed, converting all legacy film and music into a natural 3D listening experience.

AV Sound processors are the first of many more exciting products to be launched as Auro Technologies brings its immersive Auro-3D® sound format to more consumer markets: cars, mobile devices, gaming, and headphones.

Additionally, more and more Auro-3D® content is available now. Over 60 international film, are already slated for release in Auro-3D®, with many more films and music titles yet to come. Recently published music titles are pop band Mando Diao's latest album, Aelita, and German ambient pop project Lichtmond's latest album with the world's first ambient album in immersive Auro-3D®: Lichtmond 3 - Days of Eternity. Moreover, millions of titles already available via consumers' current movie and music collection, will be automatically converted into the most immersive 3D sound available to date with the groundbreaking Auro-Matic® algorithm which is part of the Auro-3D® Engine, contained within each of the above devices.

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