Belkin International and OSRAM SYLVANIA Announce Partnership for WeMo Home Automation and LIGHTIFY Smart Connected Lighting Ecosystems

"As connected lighting becomes more mainstream, OSRAM SYLVANIA is working with leaders in the Internet of Things space like Belkin to unleash the full potential of consumers' homes by creating personal lighting experiences that promote comfort, convenience, and joy"

PLAYA VISTA, Calif. & DANVERS, Mass.--Belkin International, a leading Internet of Things company, and OSRAM SYLVANIA, a leading global lighting manufacturer, today announced that the two companies have entered into a strategic partnership to collaborate on residential solutions with the OSRAM LIGHTIFY™ smart connected lighting ecosystem and Belkin's WeMo® home automation ecosystem. OSRAM SYLVANIA will first add WeMo compatibility to the SYLVANIA ULTRA iQ™ BR30 LED light bulb, followed by a broader portfolio of connective lighting products for the home shortly after the launch of OSRAM LIGHTIFY in Europe this fall.


The first WeMo-enabled ULTRA iQ LED light bulbs will be available this fall in the United States at ecommerce retailers like Belkin.com and Amazon. The bulbs will connect to the WeMo ecosystem via the WeMo Link and will work with other WeMo products, including the WeMo Light Switch, WeMo Insight Switch and NetCam HD+. Controlled via the WeMo app, the ULTRA iQ LED bulbs will also work with IFTTT, which connects them to other web-based services and applications such as Facebook, SMS, Gmail, Calendar, etc. to perform custom tasks or trigger events. For example, consumers can program the bulbs to turn on when it rains or receive a text message when the bulbs are turned off.

"We started out with the goal of making WeMo the most approachable entry point to the smart home, and by working with trusted lighting leader OSRAM SYLVANIA, we are able to expand our ecosystem in the Internet of Things with touch points across people's daily lives," said Sunny Choi, vice president of corporate development at Belkin. "The addition of OSRAM LIGHTIFY to our ecosystem enables more devices to communicate with each other to create a smart home easily and affordably, one solution at a time."

"As connected lighting becomes more mainstream, OSRAM SYLVANIA is working with leaders in the Internet of Things space like Belkin to unleash the full potential of consumers' homes by creating personal lighting experiences that promote comfort, convenience, and joy," said Jes Munk Hansen, president and CEO of OSRAM SYLVANIA. "We are shaping the future of lighting by delivering not only long-life, energy saving LED solutions, but also by creating an experience that changes the way people think about their lighting."

About Belkin International, Inc.

Today the three brands of Belkin International, Belkin, Linksys and WeMo, enhance the technology that connects people to the activities and experiences they love. Across all brands, Belkin's expertise has been proven in wireless home and business networking capabilities, mobile accessories, energy management solutions, plus an extensive range of cables. To learn more about Belkin visit http://www.belkin.com/aboutus/ or follow us on Facebook and Twitter.

About WeMo

WeMo is Belkin's award-winning home automation ecosystem and the leader in delivering customizable smart home experiences. Designed to be the most approachable entry point to the smart home, WeMo products and partner products empower people to manage, monitor and adjust their electronics, appliances and lighting from anywhere at any time via the free WeMo app. To learn more about WeMo visit www.wemothat.com or follow us on Facebook and Twitter.

About OSRAM SYLVANIA Inc.

OSRAM SYLVANIA is part of OSRAM Americas, a group of OSRAM companies located in North and South America. As a leader in lighting solutions and services, specializing in innovative design and energy saving technology, the company sells products for homes, businesses and vehicles under the brand names OSRAM, Traxon, ENCELIUM and SYLVANIA. The company's portfolio covers the entire value chain of components, ranging from lamps, control units and optical semiconductors such as light-emitting diodes (LED) to luminaires, light management systems and lighting solutions. The OSRAM SYLVANIA and OSRAM Americas regional headquarters is located in Danvers, Massachusetts. For more information, visit www.osram-americas.com or follow us on Facebook and Twitter.

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