CEO of a new connected health start-up and former VP & COO of Humana addresses convergence of mobile, healthcare and SaaS solutions at Parks Associates' Connected Health Summit

Parks Associates announced today that Chris Nicholson, CEO of a newly forming connected health start-up (in stealth mode)and former VP & COO of Humana Wellness, will deliver the keynote address "Applying Connected Health to the Wellness Market: The 'Triple Threat' Driving Growth" at the Connected Health Summit: Engaging Consumers, 11:45 a.m. on Thursday, September 4, in San Diego. The two-day executive conference is the only event focused exclusively on the consumer-centric perspective of the fast-growing digital health market.

"The U.S. connected healthcare market will reach an aggregated value of over $30 billion by 2018," said Stuart Sikes, President, Parks Associates. "New opportunities will emerge as the healthcare industry shifts towards a more consumer-centric model, enabled by the convergence of mobile, healthcare, and SaaS (software-as-a-service) solutions. Mr. Nicholson dubs these the 'triple threat' of the wellness market in promoting rapid and positive growth. His insight will be invaluable to the device manufacturers, service providers, insurers, and care providers at Connected Health Summit."


Nicholson, a digital executive with over 20 years of experience in Fortune 100 and start-up healthcare and mobile technology companies, recently took the role of CEO at a connected health start-up, a mobile experience management company that leverages context and personalization to improve communications relevancy. His keynote at the Connected Health Summit will explore strategies for companies in the health & wellness marketplace to deploy connected health solutions, empower consumers, and accelerate market growth.

"I see two key steps in engaging consumers in digital health, " Nicholson said. "The first is to better understand consumer preferences, including how they want to receive communications, and the second is truly leveraging the influential elements of the consumer's world in order to improve relevancy and engagement with health solutions."

Recent digital health research from Parks Associates shows:
• 25% of U.S. broadband households have used a health app in the past year.
• 20% of consumers in U.S. broadband households communicated electronically with a healthcare or health insurance professional in the past 12 months.

The 2014 Connected Health Summit: Engaging Consumers will take place September 4-5 at the Omni Hotel in San Diego, CA. Sponsors include Association Sponsor CEA; Charter Sponsors ADT, Care Innovations, Lowe's, and Z-Wave; Registration Sponsor Independa; Special Event Sponsor Walgreens; Event Sponsor Masimo; and Break Sponsors Ayla Networks, Playtabase, and Wellness & Prevention, Inc., a Johnson & Johnson company.

Register at www.connectedhealthsummit.com. Press passes are available at http://www.parksassociates.com/events/connected-health/media. Contact Holly Sprague at hsprague@gmail.com for interviews.



About Connected Health Summit: Engaging Consumers

Connected Health Summit: Engaging Consumers analyzes the roles of connected health technologies and innovations in driving changes in consumer behaviors and business models. The event focuses on four areas of consumer health technologies in particular, which all require active consumer participation to be successful: remote health monitoring for accountable care, consumer-centric wellness and fitness solutions, independent living technologies and services, and innovative convenience care models.

The Connected Health Summit: Engaging Consumers will take place September 4-5 at the Omni Hotel in San Diego, CA. www.connectedhealthsummit.com. Follow the event on Twitter at @CONN_Health_Smt. Subscribe to Parks Associates' digital health newsletter at http://www.parksassociates.com/newsletters_subscribe.

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