Symetrix Announces PRO AVLS as Sales Representative for Latin America

Symetrix increases commitment to customers in Latin America and the Caribbean by appointing leading sales representative, PRO AVLS.

Symetrix, the leading manufacturer of professional audio DSP solutions, announced today that it has appointed PRO AVLS to serve as sales representative for Latin America and the Caribbean. Based in San Juan, Puerto Rico, and with an office in Margarita Island, Venezuela, PRO AVLS will use its expertise spanning more than 20 years to spearhead sales for products including Jupiter, the line of fixed-architecture standalone DSPs, and SymNet, the range of open-architecture Dante scalable DSPs.


"As Symetrix continues to grow globally, one of the next steps in this expansion was the addition of a dedicated sales and technical resource for Latin America", says Mark Ullrich, international sales manager at Symetrix. "PRO AVLS was the natural choice for us in the region. Alex Rojas, president, has served as a Symetrix dealer with Caribbean Broadcast Suppliers, thus he and his team are already familiar with our product line. Both Alex and his colleague Guillermo Sánchez, based in Venezuela, also had tenure at Harman, so they are well versed in the sale and support of DSP solutions."

For PRO AVLS, already an established representative working with brands including DiGiCo and Martin Audio, this agreement allows customers access to a very unique product range across Latin America. "There's a strong need for versatile DSP platforms in the region", comments Guillermo Sánchez, sales director at PRO AVLS. "Although there are many players in the market, we wanted to partner with a manufacturer which would give our customers an edge against competitors in terms of usability, compatibility, audio quality, reliability, and price."

"Low-cost, turnkey products like Jupiter, an app-based DSP, are perfect for everyday installations, whilst the increased flexibility afforded by the SymNet line, including Edge and Radius AEC, can offer a scalable Dante-enabled solution for larger, more complex projects. Symetrix can stand proud as it provides a product to solve every possible challenge and fit within every possible application," enthuses Sánchez.

PRO AVLS president, Alex Rojas, also shares excitement about the new partnership. "As we work together to bring market-leading DSP solutions to our customers, prospects and friends, they will see the benefits of Symetrix products and the benefit PRO AVLS brings to their toolset. We are very proud of representing a brand with such great heritage and respect in the audio industry," he confirms.

With this new appointment, Symetrix expects more focus on and support of its existing distribution arrangements in the region. "We're also looking forward to incrementally adding new strategic partnerships to ensure Symetrix has the most competitive positioning possible in Latin America", says Ullrich. "Latin America is a vast and dynamic territory, so taking this next step with a dedicated sales and support resource will help Symetrix fulfil the opportunities that exist", he concludes.

www.proavls.com

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Prcis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.