New Partnership Signals Company Expansion into the Residential Integration Market
Symetrix, the leading manufacturer of professional digital audio signal processing solutions including the popular Edge and Radius lines, announces the appointment of Genesis Technologies as preferred partner for the Swiss residential integration market, signalling expanding relationships, increased product availability, and an overall growing awareness of Symetrix' award-winning DSPs.
Genesis Technologies, with headquarters in Biel, Switzerland, is a leading supplier of premium technology brands and solutions. Noted for assisting its systems integration partners in designing and delivering customised technology solutions for homes and yachts, Genesis Technologies has several dedicated Design & Experience Centres sustained by expert integration consultants across the continent.
"Genesis Technologies will help grow the Symetrix brand in the Swiss residential audio installation market through their skilled team of in-house designers and consultants along with a network of select integration partners," says Mark Ullrich, International Sales Manager at Symetrix. "The partner has an impressive portfolio of brands along with an in-depth understanding of the latest technologies to design and deliver high-end solutions to the residential sector."
Symetrix enters the new partnership agreement at a time when its Dante-based open-architecture SymNet range is gaining popularity among residential system integrators. Audinate's continuing business with world-class manufacturers allow installers to create an 'end-to-end' Dante solution, providing more sophisticated control of audio systems than previously thought possible.
"Genesis Technologies understands the importance of Dante," says Ullrich. "As Dante has become an industry standard for audio-over-IP networks, distributors and integrators in all markets are strategically choosing Dante-equipped solutions in their product offerings. In bringing on Symetrix, the partner will greatly expand its Dante capabilities and options for networking with other Dante-equipped products in its portfolio."
Rico Vögeli, CEO, Genesis Technologies, says: "We are delighted to include Symetrix as part of our cache of brands and solutions. Symetrix' history of delivering high quality, category-defining digital signal processing products is in line with our 'Hi-Tech Couture' philosophy, which combines technical brilliance and exquisite design to offer stunning integration possibilities for our high-end bespoke projects."