Consumer Demand for Cloud DVR Technology: 45% Find It Very Appealing

Parks Associates Releases New Research on Global Licensing Implications of Cloud DVR

Over 45% of U.S. pay-TV subscribers find cloud DVR technology very appealing, according to new research from Parks Associates. The report Cloud DVR: The New Face of Televisionnotes that consumers show particular interest in unlimited storage space and two-week catch-up services for video. With the Supreme Court omitting cloud DVR in its 2014 Aereo ruling, pay-TV providers can experiment with these cloud services as strategies to build subscriber loyalty and increase revenues.


"The Aereo case left licensing for cloud DVR rights largely unaffected, allowing pay-TV providers to move forward with cloud DVR development and implementation," said Glenn Hower, Research Analyst, Parks Associates. "For example, Comcast recently launched in Atlanta its X1 DVR service, which allows, among other capabilities, subscribers to access DVR recordings on their mobile devices. As content owners and providers experiment with cloud technology, the consumers reap the benefits through access to these innovative offerings."

More than 40% of broadband households in the United States and United Kingdom and over 30% of broadband households in Belgium and France have some kind of DVR. Consumer demand for DVR capabilities remains strong; however, the industry is still grappling with contentious content issues such as storage capacity and duration.

"Acquiring the rights for cloud DVR systems has been a complicated and arduous process," Hower said. "Many European providers have been extremely diligent in negotiating with content rights owners on cloud DVR, but in the U.S., there is a much greater reliance on statutory and case law. Companies are relying on legislatures and courts to decide the status of rights."

The U.S. Court of Appeals for the Second Circuit, in its opinion in Cartoon Network v. Cablevision, ruled that cloud DVR technology falls within the scope of fair use under copyright law, effectively allowing cloud DVR to legally exist. It was feared that ABC v. Aereo might overturn the Second Circuit's ruling, but the Court intentionally excluded cloud DVR technology from its opinion.

"One of the largest concerns with content owners is the possibility of lost advertising revenue that comes with time-shifting content," Hower said. "These new systems impact almost all aspects of traditional video services, including marketing, licensing, product, and technological strategies. Companies in this ecosystem need to explore new methods to leverage increased viewership from on-demand programming."

Cloud DVR: The New Face of Television examines the global licensing implications of cloud DVR technology as well as the underlying technology and consumer demand for cloud DVR services. More of Glenn Hower's views on the U.S. Supreme Court decision in ABC v. Aereo can be found in TWICE at http://www.twice.com/blog/executive-insight/aereo-case-video-content-licensing-revenues-digital-age/45948.

For more information, visit www.parksassociates.com or contact sales@parksassociates.com, 972-490-1113. Media interviews with Glenn Hower are available. To request a meeting or specific research data, contact Holly Sprague at hsprague@gmail.com or 720-987-6614.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.

http://www.parksassociates.com

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